Experienced Digital Marketing Manager - Strategic Planning, Content Development, and Campaign Execution for Verizon's Consumer Products and Services

Transforming the Way We Connect: Join Verizon as a Digital Marketing Manager

Verizon is a global leader in technology and communications services, driving innovation and shaping the future of connectivity. As a Digital Marketing Manager on our team, you'll play a pivotal role in developing and executing content-focused plans to promote Verizon's consumer products and services, while collaborating with stakeholders to drive business growth. If you're a strategic thinker with a passion for digital marketing, we invite you to explore this exciting opportunity.

About the Role

In this remote position, you'll be responsible for both strategic planning and tactical execution, working closely with Business, Marketing, and Creative stakeholders to develop and implement digital merchandising plans for key product initiatives. Your scope will include new product launches, product refreshes, promotions, campaign support, and general content upkeep. You'll leverage data insights to optimize landing page content and campaign performance, while contributing to broader merchandising best practices and strategic initiatives across Verizon's product portfolio.

Key Responsibilities

• Partner with stakeholders to develop digital merchandising plans for key product and marketing initiatives, including new product launches and promotions.
• Define functional requirements and coordinate with design, development, and support teams to ensure accurate and timely implementation of merchandising plans.
• Analyze landing page and campaign performance using various data sources, identifying opportunities for improvement and optimization.
• Collaborate with testing and optimization teams to apply insights to sales and marketing-focused content.
• Contribute to broader merchandising best practices and strategic initiatives, identifying and leveraging best practices across Verizon's product portfolio.
• Identify, solve, and implement process and platform enhancements to improve productivity, quality, and team happiness.

Essential Qualifications

To succeed in this role, you'll need:

• A Bachelor's degree or four or more years of relevant work experience.
• Four or more years of experience in digital marketing, with a focus on merchandising physical products and/or subscription products in a digital environment.
• Experience with digital marketing, creative, and content development fundamentals.
• Proven ability to manage deadlines and multiple, complex, cross-functional projects/initiatives.
• Experience working within a team environment under pressure, with the ability to support key initiatives outside regular working hours.

Preferred Qualifications

While not required, the following skills and experience will make you an even more competitive candidate:

• Working knowledge of digital UI/UX best practices and common digital SDLC processes for managing product and marketing content.
• Experience with audience-specific merchandising or personalization.
• Analytics skills and comfort with engagement and sales-related data analysis.
• Strong attention to detail, organizational skills, and excellent verbal, written, interpersonal, and leadership skills.
• Proficiency in G-Suite or Microsoft Office document-related applications (e.g., PowerPoint/Slides, Excel/Sheets).
• Fundamental knowledge of digital technology and systems.

Career Growth and Learning Benefits

At Verizon, we're committed to helping you grow and develop your skills. As a Digital Marketing Manager, you'll have opportunities to:

• Develop strategic planning and execution skills, working closely with stakeholders across the organization.
• Enhance your knowledge of digital marketing, creative, and content development fundamentals.
• Stay up-to-date with the latest trends and best practices in digital merchandising and campaign execution.
• Collaborate with testing and optimization teams to drive data-driven decision-making.

Work Environment and Company Culture

As a remote employee, you'll work from home with occasional in-person trainings and meetings. Verizon is committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We celebrate our employees' differences and strive to create a culture that values diversity, equity, and inclusion.

Compensation, Perks, and Benefits

Verizon offers a competitive salary and a comprehensive benefits package, including opportunities for career growth and professional development. As a valued member of our team, you'll enjoy a range of perks and benefits that support your well-being and success.

Take the Next Step

If you're a motivated and strategic thinker with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Even if you don't meet every "even better" qualification, we invite you to explore this role and discuss how you can contribute to Verizon's success story.

At Verizon, we're proud to be an equal opportunity employer, celebrating our employees' differences and committed to a collaborative, inclusive environment. Apply now and let's discuss how you can become a vital part of our team!