Director, Consumer Data Collection and Activation - Driving Personalized Customer Engagement through Data-Driven Strategies

Unlock Your Potential as a Leader in Consumer Data Collection and Activation

Join our team as a Director, Consumer Data Collection and Activation, and be at the forefront of shaping the future of customer engagement. As a remote role, you'll enjoy the flexibility and freedom to work from anywhere, while being part of a dynamic team that's passionate about refreshing the world and making a difference.

At Coca-Cola, we're committed to nurturing an inclusive culture that values diversity, equity, and inclusion. Our company purpose is to refresh the world and make a difference, and we believe that our culture is one of the reasons we've thrived for over 130 years. As a Director, Consumer Data Collection and Activation, you'll be an integral part of our team, driving first-party consumer data collection and activation strategies that enhance customer engagement, adoption, and loyalty across various digital channels.

About the Role

This individual contributor role is responsible for developing and implementing comprehensive strategies for collecting, managing, and leveraging first-party consumer data across our digital ecosystem. You'll work closely with cross-functional teams, including Marketing Categories, IMX Media, Martech, and other internal or external brand development teams, to drive business objectives and foster a collaborative environment that encourages knowledge sharing and cross-functional synergy.

Key Responsibilities

• Develop and implement comprehensive strategies for collecting, managing, and leveraging first-party consumer data across our digital ecosystem.
• Design and optimize data collection frameworks, including website cookies, user registrations, surveys, and other online interactions, to capture relevant consumer information.
• Explore opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
• Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevancy.
• Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
• Work closely with various teams to align first-party consumer data collection and activations strategies with overall business objectives.
• Collaborate with legal and compliance teams to ensure data collection practices adhere to privacy regulations and industry standards.
• Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Essential Qualifications

To be successful in this role, you'll need:

• A minimum of 8-12 years of proven experience as a Digital Consumer Engagement or CRM Lead or similar leadership role.
• A passion for data-driven consumer engagement design and a desire to advocate for the best consumer experience.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• A strategic mindset with the ability to translate business objectives into actionable consumer engagement strategies.
• Proficiency in marketing automation and CRM platforms such as Adobe Journey Optimizer, Adobe Experience Platform.
• A strong understanding of data analytics, customer segmentation, and targeting methodologies.

Preferred Qualifications

While not essential, the following qualifications will be considered a plus:

• Experience working with iconic and innovative brands.
• A background in managing large-scale data collection and activation projects.
• Knowledge of industry trends and emerging technologies in consumer data collection and activation.

Skills and Competencies

To excel in this role, you'll need to possess the following skills and competencies:

• Customer Engagement
• Customer Loyalty
• Data-Driven Decision Making
• Influencing and Negotiation
• Strategic Thinking
• Collaboration and Teamwork

Career Growth Opportunities and Learning Benefits

As a Director, Consumer Data Collection and Activation, you'll have the opportunity to:

• Work with over 200+ brands worldwide, including iconic and innovative brands such as Coca-Cola, Sprite, Fanta, and Powerade.
• Be part of a creative team culture that supports taking risks and innovation.
• Develop your skills and expertise in data-driven consumer engagement design and CRM leadership.
• Collaborate with cross-functional teams and stakeholders to drive business objectives and foster a collaborative environment.

Work Environment and Company Culture

At Coca-Cola, we value diversity, equity, and inclusion, and we're committed to nurturing an inclusive culture that is grounded in our company purpose. Our four key behaviors - curious, empowered, inclusive, and agile - guide our work and interactions. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Compensation, Perks, and Benefits

We offer a competitive salary range of $170,000 - $195,000, depending on geography, job-related knowledge, skills, and experience. Our total rewards package includes a full range of medical, financial, and other benefits, dependent on the position.

Join Our Team

If you're a motivated and experienced leader with a passion for data-driven consumer engagement design, we encourage you to apply for this exciting opportunity. As a Director, Consumer Data Collection and Activation, you'll be part of a dynamic team that's shaping the future of customer engagement. Don't hesitate - apply today and let's build the future together!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.