Senior Manager, DET Marketing Reporting and Analytics - Disney Entertainment Television: Shaping the Future of Marketing Performance Metrics

Join Our Team: Revolutionizing Marketing Analytics in the Entertainment Industry

At Disney Entertainment Television, we're passionate about creating immersive experiences that captivate audiences worldwide. As a leader in the media and entertainment industry, we're committed to innovation, creativity, and excellence. We're now seeking a highly skilled and experienced Senior Manager, DET Marketing Reporting and Analytics, to join our team in Santa Monica, CA, and play a critical role in shaping the future of marketing performance metrics.

About the Role

As Senior Manager, DET Marketing Reporting and Analytics, you will be responsible for driving the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics. You will conduct in-depth analyses, derive strategic insights, and inform marketing tactics that elevate the entire organization's approach to marketing television domestically and globally. This is a high-impact role that requires a strong combination of hard and soft skills, as well as the ability to collaborate with executives and marketing leadership across the organization.

Key Responsibilities

• Collaborate with Marketing Planning & Analysis to standardize KPI expectations setting process across DET brands, focusing on Disney Branded Television and National Geographic.
• Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
• Refine and enhance the reporting process for Hulu, Hulu on Disney+, ABC, Disney Branded Television, Freeform, and National Geographic, providing insightful interpretations of data to make it consumable for executives and actionable for teams.
• Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
• Establish databases and resources to facilitate more thorough analyses.
• Contribute to the creation of performance narratives post-title launch.
• Examine historical performance trends to inform future expectations and benchmarking.
• Develop and iterate regular reporting for DET Marketing, including weekly awareness and content reports.
• Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
• Provide regular updates to leadership and supporting teams regarding marketing performance.

Essential Qualifications

To succeed in this role, you will need:

• 10+ years of progressive work experience in a dynamic and fast-paced organization, with a minimum of 4 years in media and entertainment, strategy, strategic planning, or consulting.
• Advanced skills in Looker, Tableau, and SQL, with the ability to extract insights from complex data sets.
• A hands-on, team-player mentality, with the ability to work independently and collaboratively in a fast-paced environment.
• The ability to thrive under pressure, work with ambiguity and complexity, and manage competing priorities with minimal direction.
• Strong knowledge of the media landscape and the ability to interface and build relationships with diverse stakeholders at all levels of the organization.
• A Bachelor's degree and/or equivalent work experience.

Preferred Qualifications

While not required, the following qualifications will be considered a plus:

• Experience working in a remote or hybrid environment.
• Knowledge of marketing automation platforms and tools.
• Familiarity with data visualization tools and techniques.
• A proven track record of driving strategic insights and informing marketing tactics.

Skills and Competencies

To excel in this role, you will need to possess:

• Advanced analytical and problem-solving skills.
• Excellent communication and presentation skills.
• The ability to work collaboratively and build strong relationships with stakeholders.
• A strategic mindset, with the ability to think critically and drive business outcomes.
• A passion for innovation and a willingness to stay up-to-date with industry trends and best practices.

Career Growth Opportunities and Learning Benefits

As a Senior Manager, DET Marketing Reporting and Analytics, you will have the opportunity to:

• Develop your skills and expertise in marketing analytics and performance metrics.
• Collaborate with cross-functional teams and contribute to the development of marketing strategies.
• Stay up-to-date with industry trends and best practices, and apply this knowledge to drive business outcomes.
• Take on additional responsibilities and contribute to the growth and development of the DET Marketing Group.

Work Environment and Company Culture

At Disney Entertainment Television, we're committed to creating a work environment that is inclusive, collaborative, and supportive. Our remote office provides a state-of-the-art and comfortable workspace, and we're dedicated to fostering a culture that values creativity, innovation, and excellence.

Compensation, Perks, and Benefits

We offer a competitive compensation package, including:

• A salary range of $152,200 to $204,100 per year, depending on experience and qualifications.
• A bonus and/or long-term incentive units, dependent on performance and business outcomes.
• A comprehensive benefits package, including medical, financial, and other benefits.
• Opportunities for career growth and development.

Conclusion

If you're a motivated and experienced marketing analytics professional looking to make a significant impact in the entertainment industry, we encourage you to apply for this exciting opportunity. As Senior Manager, DET Marketing Reporting and Analytics, you will play a critical role in shaping the future of marketing performance metrics and driving business outcomes for Disney Entertainment Television. Join our team and take the first step towards a rewarding new role!