Director of Public Relations

BodyHealth is a rapidly growing Nutritional Supplement company based in Dunedin, Florida! We are seeking a dynamic and experienced Director of Public Relations to lead BodyHealth’s PR, media, and event strategy. This role will focus on driving brand awareness, strengthening media relationships, and executing high-impact events and campaigns that position BodyHealth at the forefront of wellness, fitness, and nutritional supplements. The ideal candidate will bring proven expertise in securing press, managing high-profile partnerships, and leading both internal and external teams to deliver measurable results.

Key Responsibilities

Public Relations & Media

• Leverage established relationships with top-tier journalists, editors, and producers (Vogue, WSJ, Women’s Health, NYT, etc.) to secure consistent, high-impact coverage.
• Proactively pitch brand stories, product launches, and thought leadership to both industry-specific and mainstream outlets.
• Secure podcast and broadcast opportunities for executives and talent partners.
• Work with media and influencers to secure attendance and post-event coverage.
• Maintain and expand a dynamic network of editors, talent managers, and influencers.

Event Marketing & Brand Experiences

• Lead the planning and execution of 8–12 annual events, from influencer activations to high-profile product launches and media events.
• Partner with production agencies on large-scale events; manage logistics and creative execution for smaller activations.
• Drive press and Influencer attendance, engagement, and event coverage.
• Identify third-party event integration opportunities that align with brand positioning.

Influencer, Celebrity, and Seeding Programs

• Own the product seeding strategy — ensuring placement with journalists, influencers, athletes, and cultural figures who amplify brand visibility.
• Manage the in-kind ambassador program and track ROI of all seeding efforts.
• In partnership with the Director of Brand Communications & Partnership Marketing, integrate celebrity/influencer into PR and event strategies.
• Monitor, track, and analyze performance from product seeding efforts to ensure ROI and continued effectiveness.

Partnerships & Talent Amplification

• Collaborate on brand-to-brand partnerships and ensure PR integration across all initiatives.
• Amplify Tier 1 talent partnerships (athletes, experts, influencers) through media outreach, event presence, and cultural storytelling.

Reporting & Performance Analysis

• Deliver monthly reporting on events, media placements, and seeding results — analyzing performance, ROI, and opportunities.
• Translate coverage and PR efforts into business impact, sharing insights with leadership and cross-functional partners.

Qualifications:

• 5–8 years of PR experience in consumer, wellness, lifestyle, fashion, or luxury (agency or in-house).
• Proven track record securing top-tier media coverage through strong personal relationships.
• Demonstrated ability to plan and execute large-scale events that generate visibility and buzz.
• Exceptional organizational and project management skills — able to juggle multiple initiatives without losing detail.
• Polished communicator, both written and verbal, with strong pitching skills.
• Strong pulse on culture, including but not limited to what individuals and brands are influencing cultural shift.
• High cultural IQ — understands trends, who/what is driving influence, and how to insert the brand authentically.
• Charismatic and confident representing the brand at media events, press trips, and with partners.

Location This is a remote position based out of New York City or Los Angeles. Travel to events is required. Hours: This is a full- time salaried position with a minimum of 40 hours, from 9:00am to 6:00pm (Local Time) Monday through Thursday. With Fridays starting at 8:55AM EST due a company wide staff meeting. Apply tot his job Apply To this Job