[Remote] Marketing & Communication Director - USA

Note: The job is a remote job and is open to candidates in USA. Belmond is a collection of iconic hotels, trains, safaris and river cruises worldwide. The role will lead the development of robust and localized brand & marketing initiatives to raise awareness of the Belmond global portfolio and advocate our differentiating identity of Slow Luxury.

Responsibilities

• Ability to demonstrate Strategic Planning and Coordination Collaborate with Global Brand Marketing Communications teams to create and implement plans that increase awareness and drive outbound business from the USA
• Provide strategic and tactical support to maximize visibility for global activities that are relevant to American audiences
• Strengthen Belmond's presence in the USA through targeted marketing, brand management, and stakeholder engagement to drive growth and elevate the brand profile among US travellers
• Ability to Bring Source City Marketing to life Identify market opportunities and create a 360-source city marketing strategy
• Plan and execute micromarketing events and activations in key source cities to boost brand awareness, and create storytelling
• Introduce clientelling business opportunities for PCM and sales team, with agreed KPIs
• Brand and Product Communication Ensure brand messaging is consistent and resonates with target audiences in the USA
• Bring personal network in the USA and nurture relationships with key stakeholders, including media partners, KOLs, and industry influencers to enhance brand presence in key markets
• Project Management Initiate, manage and execute multi-channel media campaigns (including paid media) targeting audiences to enhance awareness, foster engagement, and drive conversion
• Act as the liaison between global and local teams, offering strategic feedback
• Market Intelligence Conduct market research, customer segmentation, and competitive analysis to provide insights that support commercial efforts
• Identify high-potential sectors and create 'USA-to-World' thought leadership
• Monitor business insights and travel trends to capitalize on opportunities
• Stakeholder Alignment Serve as the 'USA ambassador' to global teams, advocating for USA's perspective in global discussions
• Cultivate relationships and partnerships with LVMH Maisons, industry associations, research analytic, stakeholders, institutions and so on

Skills

• Minimum of 10 years experience in Public Relations
• Experience in all aspects of developing and maintaining communications strategies and social media marketing
• Excellent interpersonal, time management, and computer skills (emphasis on Microsoft Office products)
• Excellent writing, editing (photo/video/text) presentation and communication skills
• Confident public speaker with an ability to professionally present and promote the brand and the organization
• Must be highly motivated, organized, detailed, customer oriented, positive, and a strong team player
• Must have the ability to work well under pressure and balance multiple projects simultaneously
• Willing and able to travel both domestically and internationally
• Strategic thinking
• Fostering creativity
• Brand building
• Collaborative mindset and influence
• Cultural sensitivity

Education Requirements

• Bachelor's Degree or equivalent in business or a related field

Benefits

• Medical
• Dental
• Vision
• Disability
• Life insurance
• 401(k) retirement savings plan
• Paid vacation
• Holidays
• Complimentary and preferred rate experiences at our iconic destinations

Company Overview

• A hotel and leisure company that operates luxury hotels, train services and river cruises. It was founded in 1976, and is headquartered in London, England, GBR, with a workforce of 5001-10000 employees. Its website is https://www.belmond.com/.

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