Experienced Director of Organic Marketing – Driving Revenue Growth through Compelling Content and Integrated Marketing Strategies
About 6sense
At 6sense, we're revolutionizing the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. Our mission is to empower businesses to unlock the full potential of their sales and marketing efforts, and we're looking for talented individuals to join our team.Our Culture
People are the heart and soul of 6sense. We serve with passion and purpose, living by our core values of Accountability, Growth Mindset, Integrity, Fun, and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology, and we're committed to creating a workplace where difference-makers can thrive.The Opportunity
We're seeking a strategic and creative Director of Organic Marketing to join our Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. As a Director of Organic Marketing, you'll lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.Key Responsibilities
- Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
- Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
- Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels.
- Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
- Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies.
- Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
- Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications
To be successful in this role, you'll need:- A Bachelor's degree in marketing, communications, business administration, or a related field. A Master's degree is preferred.
- Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
- A proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline.
- Strong leadership skills with experience managing cross-functional teams.
- Excellent analytical skills with an ability to translate complex data into actionable marketing plans.
- Exceptional communication and interpersonal skills.
What We Offer
As a Director of Organic Marketing at 6sense, you'll enjoy a competitive salary, comprehensive benefits package, and opportunities for growth and development. Our benefits include:- Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options.
- We'll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
- We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives, including access to our LinkedIn Learning platform.
- Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self-care and personal growth.