Head of Marketing & Brand

About the position

Responsibilities

• Own and deliver on the core customer value proposition for JetBlue through a deep understanding of our target audience, and develop marketing and brand strategies to meet both our short- and long-term goals
• Own all marketing communications, and manage delivery through digital and traditional media and channels
• Establish the product positioning. Establish the product specification, and work with matrix partners to implement the onboard product experience including current core and Mint inflight products
• Design and work with matrix partners to implement the ground experience across all JetBlue cities
• Build and execute customer personalization strategy
• Win Senior Leadership support for the marketing strategy and initiatives using both data and personal influence/credibility
• Capitalize on all areas of the travel experience by maximizing each customer touchpoint through innovative products, loyalty and technology offerings
• Develop a robust commercial analytics function to inform the commercial strategy
• Own the brand positioning and ensure that the JetBlue brand resonates through all digital channels including JetBlue.com, the app, retail media, etc.
• Work with the CIO and team to optimize customer merchandizing on all digital channels
• Ensure that all customer-facing elements of our communications (including jetblue.com) properly reflect and support the customer value proposition
• Evaluate customer data to ensure proper targeting and then measure the results/effectiveness of all marketing initiatives such as growth in brand awareness among target markets or return on investment from specific campaigns
• Collaborate with other business areas in improving communication and teamwork to drive efficiencies
• Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement, and development of the succession plan for the team
• All other duties as assigned

Requirements

• Bachelor's degree OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Fifteen (15) years of relevant work experience in at least two of the following areas: marketing, advertising, loyalty, digital
• Five (5) years of progressive responsibilities for a B2C organization, including deep understanding of all relevant technologies and key distribution partnerships (Google Flights, online aggregators, etc.)
• Demonstrated success in managing a digital-first multichannel go-to-market strategy for a B2C product
• Strong experience with customer relationship management (CRM) and personalization, building and implementing a personalization program
• Ten (10) years of leadership experience managing a team of 30+ people
• Strong planning and analytical skills
• Available for overnight travel (25%+)
• Valid travel documents with the ability to travel in and out of the United States
• Excellent organizational skills and the ability to manage multiple complex projects simultaneously
• Strong verbal and written communications skills
• Experience managing a large remote workforce of salaried and hourly employees
• Highly accessible to support the needs of our customers
• Exceptional matrix, interpersonal and relationship management skills
• Ability to build and maintain Client relationships and Customer focus
• Experience developing and maintaining budgets
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Nice-to-haves

• Advanced degree
• Experience managing a combination of in-person, remote, and outsourced workgroups
• Ability to work in a dynamic, fast-paced environment
• Strong experience in product development and execution
• Knowledge of the airline and travel industry
• Experience working with a customer loyalty program, including management of partnership programs
• Experience in the cobrand credit card partnership space

Benefits

• Performance bonuses
• Restricted stock units
• Access to healthcare benefits
• 401(k) plan and company match
• Crewmember stock purchase plan
• Short-term and long-term disability coverage
• Basic life insurance
• Space available and positive space leisure on JetBlue

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