Customer Insights Associate Director – Shape the Future of blithequark's Brand Strategies

At blithequark, we're on a mission to revolutionize the way we understand and connect with our customers. As a Customer Insights Associate Director, you'll play a pivotal role in shaping the future of our brand strategies by leveraging data-driven insights to inform business decisions and drive competitive advantage. If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you.

About blithequark

blithequark is a leading innovator in the industry, dedicated to pushing the boundaries of what's possible. Our commitment to excellence and customer-centric approach has earned us a reputation as a trusted partner and industry leader. As a member of our team, you'll have the opportunity to work with a talented group of professionals who share your passion for innovation and customer satisfaction.

Responsibilities

As a Customer Insights Associate Director, you'll be responsible for:

• Partnering with senior leaders: Collaborate with our senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.
• Designing custom research: Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guiding research agency analytic teams: Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Leading cross-functional teams: Lead a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the blithequark brand.
• Managing research agency partners: Manage research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partnering with sponsorship teams: Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborating with CSR teams: Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.

Requirements

To be successful in this role, you'll need:

• Eight or more years of relevant experience: Demonstrated through one or a combination of work and/or military experience, or specialized training.
• Knowledge of media monitoring and analysis tools: Familiarity with media monitoring and analysis tools to stay ahead of the curve in the industry.

Nice-to-haves

While not required, the following skills and experiences would be a plus:

• Strong analytical and data interpretation skills: The ability to analyze complex data sets and provide actionable insights.
• Excellent written and verbal communication skills: The ability to effectively communicate complex ideas to both technical and non-technical stakeholders.
• Ability to work independently and as part of a team: The ability to work collaboratively with cross-functional teams and independently on projects.
• Designed small and large-scale research projects: Experience designing and executing research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes: Experience conducting market research to inform public relations strategies.
• Analyzed data from multiple sources: Experience analyzing data from multiple sources and providing insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms: Familiarity with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams: Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences: Experience working with both consumer and B2B audiences.

Benefits

As a member of our team, you'll enjoy a comprehensive benefits package, including:

• Health and wellness benefits: Comprehensive health insurance and wellness programs to support your physical and mental well-being.
• Short-term incentives: Opportunities to earn bonuses and rewards for meeting performance goals.
• 401(k) Savings Plan: A retirement savings plan to help you plan for your future.
• Stock incentive programs: Opportunities to own a piece of blithequark's success.
• Paid time off: Generous paid time off to recharge and pursue your passions.
• Parental leave: Support for new parents, including paid leave and parental benefits.
• Adoption assistance: Support for adoptive families, including financial assistance and benefits.
• Tuition assistance: Opportunities to pursue further education and professional development.
• Other incentives: A range of other benefits and incentives to support your success and well-being.

How to Apply

If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you. Apply now to join our team as a Customer Insights Associate Director and help shape the future of blithequark's brand strategies. Apply Job! Apply for this job