Senior Manager - Direct Channels Customer Acquisition – Leading Strategic Growth and Customer Engagement through Innovative Marketing Solutions

Introduction to blithequark

At blithequark, we believe that with the right support, people and businesses can achieve incredible things. As a global and diverse community of colleagues, we are committed to backing our customers, communities, and each other. Our mission is to provide the world's best customer experience every day, and we are looking for talented individuals to join our team and help us lead the way. With a strong focus on innovation, customer satisfaction, and employee growth, blithequark is the perfect place to build a meaningful and successful career.

About the Role

We are seeking a highly skilled and experienced Senior Manager to lead our Direct Channels Customer Acquisition team. As a key member of our Global Commercial Services (GCS) team, you will be responsible for developing and implementing strategies to drive customer growth and engagement through email and direct mail channels. This is a high-impact role that offers significant opportunities for exposure to leadership and collaboration with cross-functional teams, including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.

Key Responsibilities

• Develop, manage, evaluate, and optimize email and direct mail communications to drive engagement and incremental revenue
• Lead channel forecasting and results analysis, and optimize channels and flex plans as needed to meet investment and performance objectives
• Evolve our marketing strategies in email and direct mail, leveraging new technologies, personalization, and more
• Develop test and learn curriculum to drive growth through targeted initiatives
• Collaborate closely with Marketing Strategy, Product Management, and Risk partners to understand portfolio strategies and customer behavior, and identify opportunities to support and grow the program
• Lead two high-performing direct reports who will lead marketing execution

Essential Qualifications

To be successful in this role, you will need to have:

• Relevant experience within marketing, product, strategy, or a function with transferable skills
• A data-driven strategic thinker with a growth mindset and track record of developing customer-first marketing strategies that deliver results
• Exceptional sense of accountability and ownership, with a results-driven approach
• Strong problem-solving skills, with the ability to work independently and within a team
• Superior relationship management skills, with the ability to influence partners both across and upwards
• Robust analytical skills that translate data into insights
• A solution-oriented mindset, with a clear and articulate communication style
• Strong project management skills, with the ability to manage multiple projects and meet tight timelines
• A positive energy and enthusiasm, with a "can-do" attitude

Preferred Qualifications

While not required, we prefer candidates with:

• Digital and/or Direct Mail expertise

What We Offer

At blithequark, we are committed to supporting our colleagues and their loved ones with benefits and programs that promote holistic well-being. Our benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Career Growth and Development

At blithequark, we are committed to helping our colleagues grow and develop in their careers. We offer a range of training and development programs, including leadership development, mentorship, and career coaching. Our goal is to help you build a meaningful and successful career that aligns with your goals and aspirations.

Work Environment and Company Culture

At blithequark, we are proud of our unique and inclusive company culture. We believe in fostering a work environment that is collaborative, supportive, and fun. Our colleagues are passionate about what they do, and we are committed to helping them thrive both personally and professionally. With a strong focus on diversity, equity, and inclusion, we are dedicated to creating a workplace where everyone feels seen, heard, and valued.

How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to be considered for this role. We look forward to hearing from you and exploring how you can contribute to the success of blithequark.

Conclusion

At blithequark, we are committed to backing our customers, communities, and each other. We believe that with the right support, people and businesses can achieve incredible things. If you are looking for a challenging and rewarding career opportunity with a company that is dedicated to making a positive impact, we encourage you to join our team. Apply now to become a part of our dynamic and inclusive community of colleagues and help us lead the way in customer experience and growth.