Marketing Manager, GTM

COMPANY OVERVIEW About Built Built is the AI-powered platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by fixing construction draw management for lenders and has grown into a comprehensive operating system addressing some of the industry’s most complex challenges. Through its connected product suite, Built enables stakeholders to finance, develop, build, own, and operate smarter—all in one place. The platform brings together loans, deals, portfolios, payments, inspections, and collaboration to deliver faster execution, greater transparency, efficiency, and trust across the industry. Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion. Learn more at getbuilt.com:

• Life At Built & Habitat Build
• Series D Financing Round
• Built Recognized in Two American Business Award Categories
• Built Secures Investment from Citi

Marketing Manager, Go-to-Market (GTM)

About the Role

We’re hiring a Marketing Manager to lead go-to-market strategy and execution for our Owner, Developer, and General Contractor (OGC) segment. This is a high-impact role where you’ll shape how Built shows up in the market, own the positioning and narrative for a portfolio of emerging products, and run integrated campaigns that drive awareness, revenue, and adoption. Sitting at the intersection of product, sales, and growth marketing, this role is perfect for a builder who thrives in 0→1 environments and knows how to turn early signals into scalable market momentum. What You’ll Do Segment Strategy & Growth Planning

• Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
• Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution

Positioning & Storytelling

• Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
• Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem

Go-to-Market & Campaign Execution

• Lead product and feature launches, from early market validation through full rollout
• Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels

Customer & Market Insights

• Conduct customer research, competitive analysis, and market listening to inform strategy
• Translate insights into GTM recommendations and influence product roadmap decisions
• Support development of thought leadership, case studies, and customer stories

Performance & Optimization

• Define KPIs for the segment and measure impact across campaigns and channels
• Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
• Test, learn, and iterate quickly to improve performance and ROI

Who You Are

• 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
• Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
• Skilled at working cross-functionally and influencing without authority
• Thrives in fast-paced, 0→1 or evolving product environments
• Bonus: Familiarity with construction, real estate, fintech, or industrial software

Built’s salary range for this position is $120,000 - 145,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits. Perks:

• The rare opportunity to radically disrupt a $1.5T industry
• Competitive benefits including: uncapped vacation, health, dental & vision insurance
• 401k with match and expedited vesting
• Robust compensation package, including equity in the form of stock options
• Flexible working hours, paid family leave, ERGs & Mentorship opportunities
• Learning grant program to support ongoing professional development

Built brings together passionate people who are driven in a variety of disciplines, each bringing their unique perspective to everything they do. We’re committed to building a safe, inclusive workplace where every employee can succeed, and we recruit, hire, and promote fairly - without bias based on race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status, or any other characteristic protected by law. Greenhouse Disclosure When you apply to a job on this site, the personal data contained in your application will be collected by Built Technologies (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. If you would like to contact Controller to ask questions surrounding processing of your personal data or to make a request, you can send an email to [email protected]. For California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc. Apply tot his job Apply To this Job