[Remote] Local Marketing Manager (EU)

Note: The job is a remote job and is open to candidates in USA. STERRY Limited is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. They are seeking a Marketing Manager to manage diverse markets in Europe, particularly Germany, France, Spain, and Italy, ensuring effective marketing strategies and client relationships in a remote setup.

Responsibilities

• Manage and oversee marketing strategies across diverse European markets
• Coordinate cross-functional teams in a remote environment
• Build and manage client relationships to ensure satisfaction and retention
• Design and implement effective marketing strategies that align with business goals
• Analyze data to adjust campaigns for optimal performance
• Tailor marketing strategies to local consumer behavior and cultural nuances
• Lead and mentor remote teams, ensuring effective communication and collaboration
• Manage budgets and allocate resources efficiently across markets and campaigns
• Utilize digital marketing tools and platforms for campaign execution and performance tracking
• Localize marketing campaigns in terms of language, imagery, tone, and channel selection

Skills

• Bachelor's degree (or equivalent) in Marketing, Business Administration, Communications, or a related field
• Proven experience in marketing management, particularly in a digital marketing agency environment
• Experience in international markets or with clients in Germany, France, Spain, Italy, or Europe. Understanding cultural nuances is crucial
• Fluency in English is essential as it's the global business language
• Digital Marketing Expertise: Proficiency with digital marketing strategies and tools like SEO, SEM (Google Ads), content marketing, social media, affiliate marketing, and influencer marketing
• Deep understanding of local consumer behavior in the target countries (Germany, France, Spain, Italy) and the ability to tailor strategies to each market's unique culture
• Excellent communication skills (verbal and written) to collaborate effectively with clients, internal teams, and external partners
• Strategic thinking: Ability to design and implement effective marketing strategies that align with business goals and objectives
• Ability to work across different time zones, adapting to the needs of teams and clients in multiple regions
• Strong ability to build and manage client relationships, ensuring client satisfaction and retention
• Experience using remote collaboration tools (e.g., Slack, Zoom, Trello, Asana, etc.)
• Experience in budget management, ensuring the optimal allocation of resources across markets and campaigns
• Problem-solving skills to address challenges creatively
• Time management and self-discipline to work efficiently in a remote environment
• Master's degree (optional) in International Marketing, Digital Marketing, or Business Administration could be an advantage
• Experience working in a remote or distributed team is highly desirable
• Fluency or advanced proficiency in German, French, Spanish, or Italian is highly advantageous (depending on the region the agency focuses on)
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp, etc.)
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Tableau, etc.) to track KPIs, manage data, and optimize campaigns
• Content creation and strategy, including understanding of the types of content that perform well across different European markets
• Sensitivity to local regulations around data protection (e.g., GDPR) and advertising standards in each country
• Ability to localize marketing campaigns in terms of language, imagery, tone, and channel selection for specific European countries
• Leadership qualities to manage, inspire, and mentor remote teams
• Strong analytical mindset to interpret data and adjust campaigns for optimal performance
• Comfort with ambiguity and the ability to pivot strategies as needed in a dynamic, remote working environment
• Experience in client presentations and reporting results in a clear, concise manner
• Familiarity with CRM platforms (Salesforce, Pipedrive) to track client communications and sales activities
• Knowledge of ad management platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) for campaign execution
• Google Ads and Google Analytics Certification
• HubSpot Inbound Marketing or Content Marketing Certification
• Facebook Blueprint Certification (for social media marketing)
• PPC or SEO certifications (e.g., from SEMrush or Moz)
• A network of local partners or influencers in the target markets could also be valuable
• Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento) if your agency has clients in the e-commerce space
• Understanding of B2B marketing and ABM (Account-Based Marketing) strategies if your agency targets business clients

Company Overview

• STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. It was founded in 2018, and is headquartered in Hong Kong, HK, with a workforce of 51-200 employees. Its website is http://www.sterry.io.

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