Group Product Marketing Manager

About the position Squarespace is looking for a Group Product Marketing Manager to join our team. The candidate should be comfortable driving growth and user success in non-US regions by supporting stakeholders and business leads. You have experience with go-to-market, product and feature launches in EU, UK, and/or APAC, and demonstrated success driving non-US product adoption in key markets. Experience with localization is a must. The Group Product Marketing Manager will be a part of the product marketing organization, which values communicating the core benefits of the Squarespace platform to all its customers, driving new product adoption, and working cross-functionally to message, position, and go to market with a better Squarespace funnel, trial, and product. You are passionate about the customer and work with the platform product team, sales enablement and GTM team to identify pain points we can resolve. This can be based in our headquarters in New York or Dublin and reports to the Associate Director of Product Marketing.

Responsibilities

• Uncover and surface market insights and competitive intelligence to inform product development and feature localization for priority markets
• Identify key GTM geos for product marketing releases, understand our position in the market and the main players
• Identify strategic opportunities through product-market fit and feature gap analysis in key non-US geos
• Execute GTM in international markets for international products/features in partnership with regional marketing managers and global product teams
• Work with Product Analytics and GTM strategy to solve for international product usage data gaps
• Collaborate cross-functionally with regional marketing managers, PMMs, marketing, and product team members to ensure smooth international product launches and effective leveraging of diverse channels
• Optimize top of funnel performance with key marketing partners and product partners for international geos
• Run internal product education/awareness for international stakeholders and market partners
• Partner with regional marketing managers to establish product positioning for key geos
• Aid in launching the Squarespace brand in new markets in partnership with GTM strategy
• Manage agency partnerships that contribute to localization in key strategic languages.

Requirements

• 8+ years of demonstrated success in product marketing, growth marketing, product management, content strategy, or go-to-market
• Deep user understanding and visibility into pain points within the upmarket and international customer journey that lead to funnel leaks or churn
• Data-driven with the ability to discover and tie together insights to influence decisions
• A storyteller with strong presentation skills (verbal, written, visual), distilling complex concepts into simple language
• Project management abilities to plan and execute cross-functional initiatives and prioritize across multiple product launches
• Growth mindset, adaptability, and a drive for continuous improvement of self and team
• Ability to grow out or experience with growing out a product marketing team
• Experience working in an international, non-USA market

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

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