Sr. Director, Partnerships & Influencer Marketing- REMOTE

This a Full Remote job, the offer is available from: United States At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. Position Summary: The Senior Director, Strategic Partnerships & Influencer Marketing is a seasoned and visionary leader who will build and oversee a newly integrated Strategic Partnerships and Influencer Marketing team. This team unites our work across paid influencer relationships, organic influencer/affiliate programs, and sponsorship activations to drive brand awareness, trust, and customer acquisition. The Senior Director will be responsible for developing and executing a cohesive global strategy that leverages sports, celebrity, medical experts, and strategic partners to amplify Thorne’s premium positioning in science-backed wellness. This leader will manage high-profile talent relationships, oversee marquee partnerships (e.g., UFC), and ensure that activations deliver measurable impact against growth objectives. This is a remote position.

Responsibilities

Strategic Leadership

• Define and oversee the integrated Strategic Partnerships & Influencer Marketing strategy, ensuring alignment with corporate priorities, brand positioning, and growth targets.
• Translate the Paid Influencer Strategic Framework (T1, Fall 2025) into executional excellence.
• Create a unified team culture between Sponsorship Activations and Influencer Marketing functions, with a clear roadmap, briefs, and review cadences (quarterly for example).

Influencer & Talent Management

• Oversee all paid ambassador relationships (athletes, celebrities, and medical doctors) — including Jrue Holiday, Madison Keys, Don Saladino, Dr. Sara Szal, and others — with planned expansion to ~10 paid influencers in 2026.
• Lead scouting, evaluation, and roster planning, ensuring ambassadors align with Thorne’s values (longevity, performance, personalization, credibility, category fit).
• Own negotiations and contracts with agents, securing broad usage rights, performance incentives, and content flexibility.
• Maintain an integrated deliverables calendar (posts, appearances, webinars, photo/video shoots) and ensure timely, multi-channel activation.

Affliliate Ambassadors

• Partner with the Director of Influencer Marketing to evolve Thorne’s Affiliate Ambassador Program, scaling it into a best-in-class growth engine.
• Set growth targets, budget allocations, and strategic priorities for the affiliate program, ensuring alignment with paid influencer, organic influencer, and sponsorship strategies.
• Work cross-functionally with Growth, Paid Media, and eCommerce to ensure ambassadors are integrated into full- funnel campaigns and tracked for measurable performance.
• Benchmark Thorne’s program against best-in-class affiliate and ambassador models across categories, identifying areas for innovation and expansion.
• Empower the Director of Influencer Marketing to own day-to-day operations, while providing strategic oversight, resources, and senior-level advocacy to accelerate growth.

Sponsorship & Partnerships

• Evaluate and expand new strategic sponsorship opportunities (endurance, women’s sports, league/player associations, medical institutions).
• Lead evaluation, negotiations and deal optimization for additional 2026 and beyond sponsorships.
• Develop a long-term sponsorship roadmap, balancing brand credibility partners (medical/scientific institutions, wellness bodies) with high-reach performance properties (athletes, leagues, events).
• Empower the Sponsorship Activation Manager to own day-to-day operations, while providing strategic oversight, resources, and senior-level advocacy to accelerate growth.

Team & Cross-Functional Collaboration

• Directly manage the Director of Influencer Marketing and Sponsorship Activations Manager, providing coaching, prioritization, and professional development.
• Foster strong collaboration with PR/Comms, Creative, Growth, Sales, R&D, and Data & Analytics
• Partner with Legal and Finance to ensure contracts, budgets, and ROI are optimized.
• Seeks formal and informal performance assessments of self, including performance versus expectations and goals, behaviors, and leadership potential.
• Participates actively in required training and development programs and electives as suits one’s needs, and support colleagues, trainers, and management as appropriate with these efforts.
• Promotes the Company’s Mission and Values, including an accountable, innovative, and results-oriented culture that promotes customer service, openness, teamwork, mutual trust, and respect.

What You Need

• Bachelor’s degree in marketing, communications or other relevant fields.
• 12+ years in sports marketing, influencer/celebrity marketing, partnerships, or brand strategy, ideally in consumer health, wellness, or lifestyle industries.
• Proven success in negotiating high-profile talent and sponsorship contracts.
• Strong network and credibility in sports, entertainment, and/or healthcare ecosystems.
• Exceptional ability to balance brand-building with performance outcomes.
• Experience leading cross-functional teams and managing direct reports.
• Strategic, creative, and analytical mindset with proven ability to drive measurable ROI.
• Excellent relationship management skills, with comfort navigating agent/league/association dynamics.

What We Offer

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage for employees
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities

Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com. THORNE IS AN EQUAL OPPORTUNITY EMPLOYER This offer from "Thorne" has been enriched by Jobgether.com and got a 79% flex score. Apply tot his job Apply To this Job