Meta Ads Specialist
NTV360 is one of Inc. 5000's fastest-growing private companies in the U.S., seeking a talented Meta Ads Specialist to manage social media advertising campaigns. The role involves collaborating with franchisees nationwide to optimize campaigns and achieve client goals.
Responsibilities
- Lead onboarding, report, and check-in calls with clients for social media advertising
- Manage and optimize Meta campaigns via Ads Manager and Business Suite for clients across various sectors
- Beta test LinkedIn and TikTok ads for potential future expansion
- Compile and present campaign performance reports using Google Sheets and Slides
- Utilize Canva and Adobe platforms to design visually engaging presentations and reports
- Oversee a team of graphic designers to create dynamic social media ads, including reels, and ensure content is optimized for Facebook and Instagram feeds
- Develop campaign strategies aimed at boosting ROI and driving consistent month-over-month growth
- Monitor and analyze campaign performance, ensuring quality control and accurate data tracking (including pixel setups and lookalike audiences)
- Conduct A/B testing on ad creatives, captions, and other elements to improve campaign performance
- Cross training of Google Ads platforms
Skills
- Exceptional client communication and relationship-building skills, with a focus on establishing trust and fostering long-term partnerships
- Proven leadership skills and a collaborative mindset with a passion for helping others succeed
- Strong time-management abilities and the flexibility to go the extra mile when necessary
- A relentless drive for digital marketing success, with a continuous commitment to improvement
- A forward-thinking mindset with an emphasis on process optimization
- Meticulous attention to detail and a commitment to high-quality standards
- A team-oriented approach focused on both personal and professional growth
- Self-motivated, proactive, and solution-driven, with an eye for identifying areas of improvement
- Extensive experience with Meta Ads Manager/Business Suite and running campaigns
- 1+ years of experience in social media advertising (specifically Meta Ads)
- Familiarity with Adobe Express, Google tools, Reels Editing, Monday.com, and HubSpot
Benefits
- 401(k) match
- Unlimited paid time off (PTO)
- Comprehensive health, dental, and vision insurance coverage
- A fully stocked office with snacks and a relaxing outdoor patio
- Monthly team-building events and bi-weekly catered lunches
- A supportive, collaborative company culture
Company Overview