[Remote] Product Marketing Strategist - B2B and Affiliated Brands

Note: The job is a remote job and is open to candidates in USA. Teachers of Tomorrow is the leading national alternative certification program provider focused on empowering educators. The Product Marketing Strategist will play a key role in shaping messaging and marketing strategies across various brands and partnerships, ensuring effective communication and support for B2B marketing efforts.

Responsibilities

• Support clear positioning and messaging for districts, partners, and institutional audiences
• Develop content for pitch decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders
• Partner with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity
• Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative
• Provide collateral, content, and insights that support outreach, retention, renewals, and re-engagement
• Review B2B performance insights and collaborate with the sales team on actions that support lead quality and conversions
• Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand
• Develop value props, content themes, and campaign messaging for professional learning, events, and digital products
• Partner with Creative and Digital to translate strategy into briefs, assets, landing pages, and channel plans
• Collaborate with Content and Comms to inform social, email, blog, and content calendars
• Ensure each brand maintains alignment to the broader TOT mission, tone, and portfolio strategy
• Translate program updates and certification requirements into clear, actionable communications
• Draft content for landing pages, portal messages, email campaigns, and marketing collateral
• Ensure consistency in tone, clarity, and compliance across all product and program communications
• Support the Associate Director of Product Marketing Strategy with go to market efforts across all products and brands
• Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs
• Partner with sales to clarify B2B partner journeys and strengthen conversion paths
• Collaborate with Product, IT, and Compliance teams as program requirements evolve
• Contribute to strategic discussions around program clarity, audience insights, and competitive movements
• Participate in performance reviews, campaign readouts, and product marketing retrospectives
• Summarize insights into clear takeaways and shift messaging based on data or seasonality
• Support testing across copy, segmentation, and value propositions to improve engagement and clarity
• Stay informed on market trends, educator needs, and state level requirements to guide messaging
• Act in accordance with Teachers of Tomorrow core values
• Perform other duties as needed

Skills

• Bachelors' degree in Marketing or related field required
• 2-4 years of experience in product marketing, brand strategy, lifecycle marketing, or B2B marketing
• Experience supporting sales teams with collateral, tools, and content
• Collaborative communicator who works well with Growth, Creative, Digital, Sales, and Product Strategy
• Organized, proactive, curious, and comfortable balancing strategic thinking with hands on execution
• Strong copywriting, messaging, and storytelling skills with the ability to simplify complex offerings
• Comfort working across multiple brands, business lines, and audience types
• Experience in education, certification, training, or professional learning is a plus

Benefits

• Medical, Dental, and Vision plans
• Employer paid STD and Basic Life/AD&D
• Voluntary buy up LTD, Life Insurance, Critical Illness, Accident, and additional wellness options
• 401k Plan with Company Safe Harbor Matching
• Flexible PTO Plan
• 12 paid holidays annually
• Personal and Professional Development

Company Overview

• Teachers of Tomorrow is a provider of largest national alternative certification. It was founded in 2005, and is headquartered in Houston, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.teachersoftomorrow.org.

Apply tot his job Apply To this Job