Social Media Manager

Pacific Lutheran University is seeking a Social Media Manager to enhance its online presence and brand. The role involves content creation, strategy development, and managing the university's social media channels to engage the community and support institutional goals.

Responsibilities

• Lead the creation of engaging, accurate, innovative, and fun content, with a high volume of video work that can be completed on tight deadlines
• Focus on producing high-quality, platform-native short-form video content for primary platforms (Instagram Reels and YouTube Shorts)
• Identify, propose, and implement new social media opportunities, staying current with the latest industry trends and applying new media technology and best practices
• Approach all projects with the understanding that content will be used across multiple channels (ie: YouTube, Instagram, Facebook, and LinkedIn) and span diverse audiences
• Attend and provide live digital coverage of University events (such as graduation, orientation, and occasional conferences & events)
• Manage official university social media channels
• Monitor online conversations about the university and respond, when appropriate, to foster a positive community
• Monitor social media accounts to assure that university brand assets are not improperly used and generally work to protect the PLU brand
• Support institutional crisis communication by monitoring social media mentions and providing timely insights or responses
• Recruit, train, and manage a team of student workers creating and contributing social content
• Collect, review, and report social media analytics and monitoring to the Content Team and campus partners
• Performs other duties as assigned

Skills

• Bachelor's degree AND at least one (1) year of managing or contributing to social media for a professional brand, non-profit organization, or comparable official entity, OR
• Some college experience, providing an insider's perspective on campus life and an understanding of the higher education environment AND three (3) years of job related experience with at least one year of managing or contributing to social media for a professional brand, non-profit organization, or comparable official entity
• A portfolio of existing social media content is required, with an emphasis on short-form video examples
• Finalist applicants must satisfactorily complete pre-employment background checks
• Involvement in college or university student life, clubs & organizations, athletics, and/or campus recreation
• Familiarity with social media management and analytics tools
• Photography, videography, illustration, and graphic design skills

Benefits

• Excellent benefits
• Tuition remission for employees and their dependents
• Generous retirement plan
• Medical
• Dental
• Paid vacation and sick leave
• Major holidays off (including Christmas/New Year’s break and extra time off during the summer)
• Many other great university benefits

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