Growth Marketing Manager (Performance & Retention)

About WhyGolf WhyGolf is a fast-growing golf training brand helping golfers all around the world suck less. We design original golf aids and a mobile application that help golfers practice with purpose, build confidence, and see measurable results. WhyGolf is growing mid double digits annually, profitable, and looking to scale our marketing operations. Our next phase is about producing more scroll-stopping Meta ads, improving retention & fostering deeper community engagement. The Role We’re hiring a Growth Marketing Manager to own retention and growth execution across lifecycle marketing and performance operations. This is not a junior role and not a pure media buyer. You’ll be an operator: someone who can take strategy, translate it into execution, and keep the marketing engine running efficiently. You’ll work closely with our Director of Marketing and support paid media, lifecycle, and experimentation—without being boxed into a single channel. You’ll use Klaviyo flows and campaigns to improve retention by educating and engaging both our eCommerce and mobile app customers.

Responsibilities

• Take ownership of the creative pipeline by coordinating raw asset intake, organizing and prioritizing inputs, and supporting creative strategists in turning raw footage, UGC, and product assets into scroll-stopping Meta ad creatives
• Own lifecycle and retention marketing across email and SMS via Klaviyo, including post-purchase education, customer segmentation, cross-sell and winback strategies, with a focus on increasing repeat purchase rate and LTV
• Design and optimize onboarding and education sequences that help customers extract real value from WhyGolf training aids and reduce refunds and churn
• Manage growth experimentation across paid and owned channels, including creative testing frameworks, landing page tests, and cohort-level performance analysis
• Analyze performance data across acquisition and retention to surface insights, diagnose issues, and inform prioritization and decision-making
• Assist with influencer and creator relationships by supporting communication, coordinating deliverables, and helping integrate influencer content into paid and lifecycle marketing initiatives
• Collaborate closely with the founder and creative partners to translate strategy into execution and ensure growth initiatives ship reliably

Requirements

• 2–5+ years of experience in DTC growth or performance marketing, with hands-on exposure to both paid media and lifecycle/retention marketing
• Demonstrated experience supporting performance media execution, including campaign builds, QA, budget pacing, and troubleshooting within platforms like Meta ads Manager
• Strong understanding of lifecycle and retention fundamentals, including post-purchase education, segmentation, cross-sell and winback strategy, and LTV optimization
• Comfort working across core growth tools such as Shopify, Klaviyo, and Meta ads Manager
• Proven ability to analyze performance data, identify meaningful signal in noisy environments, and translate insights into action
• High attention to detail and excellent written and verbal communication skills
• Ability to operate with ownership and sound judgment in a fast-moving, founder-led environment with evolving priorities

You'll Stand Out If You

• Have experience with or a strong working understanding of the golf swing, common swing faults, and how golfers think about improvement, including familiarity with the golf training aid industry
• Have prior experience running performance marketing within the golf, sports, or performance-oriented consumer category
• Experience marketing a subscription-based app, including lifecycle messaging tied to onboarding, engagement, and retention

Compensation & Location

• Competitive salary based on experience
• Remote role (US-based preferred)

How to Apply

Please send:

• Your resume
• A short note explaining why you'd be the perfect fit
• An example of a growth, retention, or performance initiative you owned end-to-end (optional)

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