[Remote] Sr. Amazon Growth & Advertising Manager (Seller Central, Portfolio) - Remote

Note: The job is a remote job and is open to candidates in USA. North Coast Medical (NCM) is a global leader in the Occupational, Physical and Hand Therapy markets, seeking a Sr. Amazon Growth & Advertising Manager to own and scale their Amazon Seller Central business. This role involves managing advertising performance, portfolio growth, and profitability, along with cross-functional collaboration to ensure alignment in advertising demand and inventory.

Responsibilities

• Own strategy, execution and performance for Sponsored Products, Brands, and Display
• Build and manage scalable campaign structures across a multi-SKU portfolio (e.g., segmentation by product family, match type, and intent)
• Set and manage budgets, bids, keyword and product targeting, and negative keyword routines
• Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline
• Establish SKU-level and portfolio-level investment rules to balance growth between hero and long-tail products
• Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative-driven testing
• Maintain a disciplined weekly optimization cadence and quarterly growth roadmap
• Prioritize spend and optimization across approximately 100 SKUs and 25 meta-groups using tiered performance models
• Maintain SKU- and Meta-Group-level performance views to identify growth opportunities, under-performance, and efficiency gaps
• Improve conversion performance through optimization of: Titles, bullets, descriptions and SEO, Images and creative testing, A+ Content and Brand Store merchandising
• Monitor and improve click through rate (CTR), unit session %, and conversion rate (CVR)
• Ensure listings and content remain retail-ready to support advertising effectiveness
• Maintain and optimize the Amazon Store across approximately 25 item meta groups
• Improve navigation, cross-sell, and funnel performance through merchandising enhancements
• Coordinate content and promotional initiatives across meta groups to support discoverability and conversion
• Monitor store traffic and conversion trends to guide optimization priorities
• Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe-and-save where applicable)
• Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption
• Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third-party seller activity and reporting issues as needed)
• Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance
• Develop dashboards and structured insights for leadership that drive decision-making and accountability
• Identify competitive threats, category trends, and growth opportunities
• Provide clear, actionable recommendations to leadership
• Monitor listing health, account health, suppression risk, and customer experience indicators
• Coordinate issue resolution with internal stakeholders and Amazon support when required
• Proactively mitigate risk to minimize disruptions and protect sales continuity
• Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production
• Define reporting, KPI’s and analytical frameworks
• Align forecasting, inventory, and buying plans with advertising, promotions and launches
• Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives
• Audit existing campaign structures and performance
• Identify and eliminate wasted spend
• Establish SKU-level investment priorities and efficiency guardrails
• Deliver a clear advertising and growth roadmap to leadership

Skills

• Bachelor's degree in Marketing, Business, Communications, or related field
• Demonstrated ownership of Amazon advertising results end-to-end
• Strong understanding of contribution margin, Amazon fees, and profitability tradeoffs
• Experience with Brand Registry, A+ Content, and Brand Store management
• Experience improving performance through Store merchandising and portfolio strategy
• Familiarity with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar
• Experience monitoring price integrity and unauthorized seller activity
• Experience with Amazon Attribution
• Experience operating in a controlled brand environment
• This role is not intended for entry-level or training candidates

Benefits

• Medical / Dental / Vision / Life Insurance
• PTO
• 401k Match
• Employee Assistance Program

Company Overview

• North Coast Medical is a web portal that supplies a wide range of occupational, physical and hand therapy products and devices. It was founded in 1974, and is headquartered in Morgan Hill, California, USA, with a workforce of 51-200 employees. Its website is https://www.ncmedical.com/.

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