Email Marketing Manager

Description

• Own the end-to-end strategy and execution of Ooma’s email marketing program, driving customer acquisition, retention, and revenue growth across SMB and residential segments.
• Design, build, and optimize automated lifecycle campaigns—from welcome series and onboarding flows to upsell, cross-sell, and win-back sequences—leveraging behavioral triggers, segmentation, and dynamic content.
• Translate complex product capabilities into crisp, benefit-led email copy and creative that resonates with IT decision-makers, small-business owners, and home-office users; collaborate daily with design, product, and brand teams to ensure every send reinforces Ooma’s reputation for crystal-clear voice quality and award-winning customer service.
• Establish a rigorous testing framework (subject lines, send-time optimization, creative formats, CTAs, and offers) and turn insights into repeatable playbooks that lift open, click-through, and conversion rates quarter over quarter.
• Partner with Revenue Operations and Salesforce admins to maintain bulletproof data hygiene, list health, and compliance with CAN-SPAM, GDPR, and CASL; own the sunset policy and suppression logic to protect deliverability and sender reputation.
• Build and maintain a modular email design system in Marketo (or similar ESP) that scales across multiple product lines—VoIP, internet security, smart home cameras—while preserving brand consistency and accessibility standards.
• Report weekly to executive leadership on funnel performance, incremental revenue attribution, and CAC:LTV impact; present actionable recommendations that influence product roadmap, pricing tests, and customer-success initiatives.
• Collaborate with Paid Media and SEO teams to align email nurture cadences with top-of-funnel campaigns, ensuring a seamless hand-off from lead magnet to sales-qualified opportunity.
• Manage a quarterly budget for creative production, list acquisition, and ESP usage; negotiate vendor contracts and evaluate emerging martech tools that could give Ooma a competitive edge.
• Mentor junior marketers and establish best-practice documentation so that knowledge is shared, not siloed; champion a culture of experimentation where every hypothesis is backed by data and every failure is treated as a learning opportunity.
• Monitor deliverability metrics (sender score, inbox placement, spam complaint rate) and act swiftly to resolve blacklisting or throttling issues with ISPs; maintain relationships with postmaster teams at Gmail, Outlook, and Yahoo.
• Translate customer feedback from NPS surveys and support tickets into email content that reduces churn and increases product adoption; launch educational drip campaigns that turn new users into power users.
• Lead seasonal promotional calendars (Black Friday, back-to-school, tax-season savings) that integrate email, SMS, and in-app messaging for a cohesive omnichannel experience.
• Champion accessibility and inclusive design—ensure all emails pass WCAG 2.1 AA standards and render flawlessly on dark mode, screen readers, and 40+ client-device combinations.
• Stay ahead of privacy regulations and inbox provider algorithm changes; brief legal and exec teams on potential impact and recommended mitigation strategies.

Requirements

• 4+ years of hands-on experience managing high-volume B2B and/or B2C email programs in Marketo, HubSpot, Pardot, or comparable ESP
• Proven track record of building automated lifecycle campaigns that drove measurable revenue lift—please be ready to share KPIs and sample campaigns
• Deep expertise in segmentation, dynamic content, A/B testing, and deliverability best practices
• Strong analytical skills: comfortable writing SQL queries or leveraging BI tools to extract insights from large datasets
• Nice-to-have: Marketo Certified Expert, HTML/CSS proficiency for troubleshooting templates, and experience in SaaS, telecom, or consumer-tech industries

️ Benefits

• Competitive base salary plus annual performance bonus and RSU equity grants
• 100% remote-first culture with quarterly off-sites in vibrant locations (past retreats included Napa Valley and Austin)
• Comprehensive medical, dental, vision, and mental-health coverage starting day one
• 20 days PTO, 11 paid holidays, and a "Take What You Need" sick-leave policy
• Annual $1,500 professional-development stipend and paid certification programs

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