Field Marketing Coordinator

El Pollo Loco, Inc. is a well-established restaurant chain known for its citrus-marinated, fire-grilled chicken. The Field Marketing Coordinator will execute local store marketing programs and community engagement activities while providing operational support to ensure effective delivery across restaurant markets.

Responsibilities

• Execute local store marketing campaigns, promotions, public relations initiatives, and programs that drive sales, traffic, and brand awareness
• Coordinate with restaurant leadership to distribute marketing toolkits, materials, and resources
• Support the Field Marketing Manager in maintaining and updating the Local Store Marketing Portal, ensuring assets and guides are accurate and accessible
• Track usage and engagement with LSM tools to identify opportunities for improvement
• Drive the planning, logistics, and execution of marketing activities related to new restaurant openings
• Coordinate community outreach, public relations, event materials, and promotional assets
• Provide administrative support around NRO budgets, timelines, and vendor coordination
• Partner with the Field Marketing Manager to conduct trade area assessments of NROs and identify sales-driving and community-building opportunities
• Coordinate community partnerships, local sponsorships, store-level fundraising, and brand activations as assigned by the Field Marketing Manager
• Work with cross-functional teams (Operations, Training, Creative, Supply Chain, etc.) to support execution of field marketing programs
• Process invoices, maintain budget trackers, and ensure accurate documentation of marketing spend
• Assist in preparing presentations, reports, and recaps for internal stakeholders and franchise partners
• Support the collection, organization, and reporting of field marketing data, campaign performance, and local insights
• Assist in analyzing promotional outcomes and identifying opportunities to improve future activations
• Provide general marketing support as assigned by the Field Marketing Manager
• Participate in local market visits and assist onsite for key events, when needed

Skills

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• 1–3 years of marketing experience, ideally within food service, retail, franchising, or consumer-facing brands
• Experience in field marketing, events, brand activation, or project coordination is a plus
• Strong organizational and project management skills with meticulous attention to detail
• Excellent communication skills, both written and verbal
• Customer service mindset with the ability to support both corporate and franchise stakeholders
• Ability to manage multiple priorities and meet tight deadlines in a fast-paced environment
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and ability to quickly learn new software tools
• Ability to travel occasionally (10–20%) to support field visits, events, and new store openings
• Valid driver's license required

Benefits

• Hybrid work schedule
• Competitive pay and bonus
• Medical + Dental + Vision Insurance
• 401(K) Plan with match and immediate vesting
• HSA savings accounts
• Vacation + Sick Pay + 12 Paid Holidays
• Amazing office culture
• Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
• Discounts on theme parks, movie tickets, sports events, hotels and more…

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