Specialist SEM & Paid Search
People Inc. is a company that provides a single point of contact for multiplatform, customized and targeted advertising. The Specialist SEM & Paid Search will manage pay-per-click campaigns to boost online visibility, drive traffic, and generate leads for clients through strategic planning and analysis.
Responsibilities
- Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
- Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
- Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
- Quality control trafficking creative and ad tags using 3rd party ad server tools
- Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
- Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs
- All other duties assigned
Skills
- Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience
- 1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies
- Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
- Up-to-date with the latest trends and best practices in paid search and paid social media
- Must be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environment
- Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
- Excellent analytical, organizational, project management and time management skills
Benefits
- Medical
- Dental
- Vision
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- A generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance
- Accident
- Critical and hospital indemnity health insurance coverage
- Life and disability insurance
Company Overview