Social Media Manager – Creator Brand (Food & Baking)

Do you have a passion for food, especially baking, and a track record of not just managing but growing social media channels? We’re looking for a dynamic Virtual Social Media Assistant to help us engage with millions of fans and take our online presence to the next level. In this role, you'll play a key part in shaping the voice of one of the top online cooking shows, cultivating active communities, and driving growth across multiple platforms.This position is ideal for someone who thrives in a fast paced, high-volume environment, enjoys working remotely, and is eager to make an impact by expanding our social media reach. KEY RESPONSIBILITIES:

• Day-to-Day Social Media Management: Oversee community engagement, scheduling, and campaign execution across platforms with a focus on Facebook, Instagram, Pinterest, and TikTok.
• Content Creation & Scheduling: Prepare, write, and schedule posts that align with the content calendar, ensuring consistent, high-quality messaging that reflects our brand.
• Analytics-Driven Strategy: Regularly review performance data, identify trends, and experiment with growth-oriented content strategies.
• Collaborative Insight Sharing: Work closely with the team to provide real time feedback and insights from our audience, helping to refine our social media approach.

WHAT WE’RE LOOKING FOR:

• Proven Growth Experience: Demonstrated success in growing social media accounts across major platforms.
• Forward-Thinking Planner: Ability to strategically plan ahead while maintaining a nimble, day-to-day execution approach.
• AI Optimization: Experience using AI tools to increase productivity and effectiveness.
• Food & Baking Enthusiast: Passion for food, especially baking, with an understanding of how to connect with audiences through culinary content.
• Strong Written Communication: Attention to detail, particularly in writing, ensuring clarity and engagement in all posts.
• Problem Solver: Self-sufficient in resolving issues but knows when to escalate them if necessary.
• Remote Work Experience: Comfortable and efficient working remotely, using tools like Google Workspace and Slack.

PREFERRED QUALITIES:

• Ambitious & Proactive: A self-starter who thrives in an independent role but can seamlessly collaborate with a team when needed.
• Organized & Detail Oriented: Exceptional organizational and project management skills are a must.
• Positive Attitude: A problem solving mindset with a cando attitude, dedicated to contributing to a fast paced startup environment.
• Audience Understanding: Experience engaging with a young, primarily female audience (18-44) is a plus.
• Flexible Schedule: Willing to work occasional weekends.

Pay: $20.00 - $30.00 per hour Expected hours: 20.0 – 30.0 per week Application Question(s):

• Share a specific example of how you successfully grew a social media account from one level to the next. What strategies did you implement, and how did you measure success?
• How do you stay updated on the latest social media trends, platform algorithms, and content strategies, and how have you applied that knowledge to drive growth in your previous roles?
• How do you use AI tools in your work and what results have you seen?
• When analyzing social media metrics, what key performance indicators (KPIs) do you focus on to assess growth, and how do you adjust your strategy based on the data?
• What is your favorite dessert and why?

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