Experienced Social Media Manager II – Customer Engagement Strategy & Activation for E-commerce Growth and Digital Innovation

Introduction to arenaflex

arenaflex is a leader in the entertainment and retail industry, known for its innovative approach to customer engagement and e-commerce growth. Our team is dedicated to creating magical experiences for our customers, and we are looking for a talented Social Media Manager II to join our in-house Trading Desk. As a key member of our team, you will lead our paid social media efforts for our direct-to-consumer retail business, driving traffic and revenue through innovative strategies and campaign management.

About the Role & Team

Our team directly manages paid and organic social media in several ad manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, X, LinkedIn, and Sprinklr (for organic). We are a collaborative and dynamic team that values innovation, creativity, and data-driven decision making. As a Social Media Manager II, you will report to the Manager, Social Media Strategy & Activation and will be responsible for leading our paid social media efforts, including campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, and performance insights reporting.

Key Responsibilities

• Lead paid social e-commerce strategy for arenaflex's direct-to-consumer retail and drive this forward through innovation
• Provide strategic input and guidance to best achieve client goals
• Implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals
• Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms – YouTube, Meta, Snapchat, TikTok, X, and Pinterest
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
• Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
• Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns
• Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation

Required Qualifications & Skills

To be successful in this role, you will need:

• 5 to 7+ years of digital marketing experience with e-commerce experience, and extensive experience with social media advertising platforms and related tools
• Understanding of online/offline data, including its use in the digital and social space
• Strong grasp on analytics, measurement, and proper test structures to help coach the team on their advanced analysis and testing
• Familiarity and ability to enhance the team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with a high level of autonomy
• Ability to distill very technical details into understandable simple terms that motivate action through aligned values and goals

Education

A four-year college degree or equivalent work experience is required. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

Career Growth Opportunities and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. As a Social Media Manager II, you will have access to:

• Ongoing training and development opportunities to enhance your skills and knowledge
• Opportunities to work on high-visibility campaigns and projects
• Cross-functional collaboration with other teams and departments
• Regular feedback and coaching to help you achieve your career goals

Work Environment and Company Culture

arenaflex is a dynamic and innovative company that values creativity, collaboration, and diversity. Our work environment is fast-paced and exciting, with a focus on delivering exceptional results and exceeding customer expectations. We offer a range of perks and benefits, including:

• Health and savings benefits
• Educational opportunities
• Special extras that only arenaflex can provide

Compensation, Perks, and Benefits

arenaflex offers a competitive rewards package to help you live your best life. Our benefits and perks include:

• Comprehensive health and wellness programs
• Retirement savings plans
• Paid time off and holidays
• Access to exclusive discounts and promotions

Conclusion

If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Social Media Manager II at arenaflex, you will have the chance to work on high-visibility campaigns, collaborate with a talented team, and contribute to the growth and success of our e-commerce business. Don't miss out on this opportunity to join our dynamic team and take your career to the next level. Apply now to become a part of the arenaflex team!