Senior Manager - Go To Market Strategy & Planning

About the position CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. We are seeking a strategic and results-driven Senior Go-to-Market Leader to own and drive the end-to-end GTM strategy for our products/services. You will collaborate cross-functionally with Sales, Marketing, Product, and Customer Success teams to scale revenue, expand market presence, and deliver exceptional customer experiences. Define strategic GTM plan for Case IH and New Holland across the global Agriculture segment in alignment with the regional specific conditions. He/she manages key stakeholders to define a strategic plan to drive Customer/Dealer segmentation and tactics to manage the identified segments with new go to market models, Pricing or Technology solutions coordinating with the Regional Network Development teams. This role reports to the AG Global GTM while working closely with the other member of the global team and with regional Network Development heads. In this role you will be responsible for coordinating people and activities across different functional discipline areas: Financial Services, Aftermarket solutions, customer service & digital, Commercial, Legal, and brand Marketing. This is a hybrid role where you will work on-site three days per week in our Oak Brook, IL office location and enjoy the flexibility to work remotely two days per week. We believe in creating a work environment that supports both collaboration and flexibility —giving you space to connect in person while empowering you to do focused work from wherever you work best.

Responsibilities

• Develop and execute comprehensive Channel Strategy in alignment with regional leadership and the Segment Strategic Business Plan (SBP).
• Analyze the financial health and profitability of the dealer network and recommend actions to improve financial performance aligned with company growth goals.
• Defining the ideal Dealer/Importer model (Dealer of Tomorrow), including optimal size, outlets, revenue streams, competencies, and brand alignment by Region.
• Evaluating existing key dealers and importers for growth opportunities, creating medium- and long-term plans, and collaborate with regional teams to drive their execution.
• Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.
• Conducting Gap Analyses to compare current performance with the ideal Dealer/Importer model, setting a three-year target position.
• Ensuring alignment with the Agricultural segment's channel strategies, including analyzing dual brand Dealers/Importers and identifying cross-segment opportunities.
• Leading specific multi-regional tailored projects to diverse Dealer/Importer in collaboration with regional Network Development teams.
• Own GTM performance metrics and reporting; adjust strategies based on data and outcomes.

Requirements

• Bachelor's degree in Business Administration, Marketing, Accounting/Finance, or a related field.
• 12 or more years of industry experience, including: 6+ years in B2B Industrial Goods Distribution, including direct involvement in the Development, Management, and Support of Independent Dealers, Distributors, or Franchise Networks.
• 6+ years of experience in Management Consulting or Corporate Development, with a strong track record of Strategic Planning and Execution.

Nice-to-haves

• Excellent oral and written communication abilities.
• Proven expertise in persuasive business writing and the development of High-impact presentations for executive-level audiences.
• Deep understanding of manufacturing, distribution, and/or construction operations.
• Broad exposure across functions including sales, marketing, engineering, multi-unit operations, finance, purchasing, IT, legal, and regulatory compliance.
• Demonstrated success in leading multiple complex programs and projects simultaneously.
• Strong organizational and leadership skills with the ability to drive cross-functional initiatives.
• Comfortable navigating and leading through ambiguity in fast-paced, evolving environments.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Industry leading 401k.
• Paid parental leave.
• Flexible work policies.
• Opportunities for self-development.
• Paid leave for specific activities.

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