[Remote] Marketing Director (OTE CAD $185,000/year), Sparkrock

Note: The job is a remote job and is open to candidates in USA. Sparkrock is a remote organization that helps social benefit organizations reach their full potential through technology. The Marketing Director will run marketing across the K-12 Education vertical and the Non-Profit and Human Services vertical, playing a key role in go-to-market strategies and managing a marketing team.

Responsibilities

• Define and execute go-to-market strategies across all core verticals, ensuring alignment with business objectives, sales priorities, and customer needs
• Plan, prioritize, and manage the marketing calendar to balance demand generation, customer marketing, product launches, and brand initiatives
• Lead and coach a high-performing marketing team, setting clear goals, expectations, and standards for quality and impact
• Partner closely with Sales, Product, and Executive leadership to align messaging, campaigns, and revenue targets
• Oversee the development of high-quality marketing assets and campaigns that are insight-driven, well-positioned, and measurable
• Use data, dashboards, and AI-enabled tools to evaluate performance, optimize execution, and continuously improve outcomes
• Create compelling value messaging and update assets from the website through collateral
• Develop a deep understanding of the market, customers, and competitors
• Build awareness and opportunity through multiple channels such as LinkedIn, agencies, paid ads, SEO, PR, content, etc

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, particularly B2B ERP growth marketing and demand generation
• 3+ years of Non-profit and municipal government industry experience
• 3+ years of proven track record of effectively interacting with executive teams and senior management
• Strategic marketing leadership with the ability to define, communicate, and execute clear go-to-market strategies
• Strong collaboration skills, particularly in partnership with Sales, Product, and executive stakeholders
• Data-driven decision-making, with experience using analytics, dashboards, and AI-enabled marketing tools to optimize performance
• Demand generation and customer marketing expertise across the full funnel
• People leadership skills, including coaching, prioritization, and setting high standards for quality and accountability
• Proficiency with modern B2B marketing technology stacks, including CRM, marketing automation, analytics, and attribution tools
• Experience leveraging AI-powered marketing tools to improve targeting, personalization, content development, and performance optimization
• Comfort evaluating, selecting, and scaling tools that support demand generation, customer marketing, and go-to-market execution
• Executive-level communication skills, with the ability to influence, align, and clearly articulate ideas across teams and leadership
• Strong ownership mindset, demonstrating accountability for outcomes and follow-through
• Comfort operating in ambiguity, balancing strategic thinking with practical decision-making
• Curiosity and adaptability, including openness to feedback, learning, and new approaches such as AI-enabled marketing
• Experience in high-growth or scaling SaaS organizations
• Familiarity with public sector, education, or non-profit buying cycles and procurement processes
• Experience with account-based marketing (ABM) and enterprise sales motions
• Background in change management or marketing transformation initiatives
• Advanced certifications in analytics, growth marketing, or AI-enabled marketing platforms

Benefits

• We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it
• Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers
• We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience
• Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics
• Stipend to help set up your ideal home office
• Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

Company Overview

• Sparkrock provides Finance, Workforce Management, Payroll and Employee Scheduling software for Nonprofits, Human Services Agencies. It was founded in 2003, and is headquartered in Toronto, Ontario, CAN, with a workforce of 51-200 employees. Its website is http://www.sparkrock.com.

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