[Remote] Outdoor Afro - Marketing Manger - Social Media, Email, SEM/SEO

Note: The job is a remote job and is open to candidates in USA. Cause Capacity is seeking a Marketing Manager for Outdoor Afro, a company dedicated to celebrating and inspiring Black connections and leadership in nature. The role involves developing and executing marketing strategies across social media, email, and search engine marketing to enhance audience engagement and community growth.

Responsibilities

• Co-develop and execute Outdoor Afro’s overall marketing strategy
• Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals
• Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media
• Manage relationships with SEM, public relations agency, web development, and creative contractors
• Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact
• Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB)
• Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences
• Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement
• Collaborate with social media influencers to co-develop and syndicate content to their platforms and ours to grow reach, engagement, and conversion
• Collaborate with Communications Manager to develop/repurpose monthly newsletter content
• Partner with Outdoor Afro’s PR agency to leverage content related to our founder
• Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads), leveraging platform algorithms, trends, and analytics
• Build and maintain strong partnerships with brands–online and off–and influencers to increase visibility, engagement, and conversion
• Optimize email marketing and social media to cultivate and convert followers into advertisers, sponsors, donors and evangelizers
• Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors
• Track, measure, and analyze marketing performance using Google Analytics, social media insights, and marketing automation tools
• Use data to optimize campaign effectiveness, improve audience engagement, and increase donor conversion rates
• Utilize marketing automation tools to segment audiences and deliver targeted, personalized content
• Develop regular performance reports to inform strategy and share key insights with leadership
• Increase Instagram and Facebook engagement (increase follows, comments, shares)
• Develop campaigns to drive app downloads, brand ambassador engagement, and swim partner network growth
• Execute a campaign to convert social media followers and email subscribers into advertisers, donors, and patrons of Outdoor Afro-branded merch

Skills

• Bachelor's degree required (Marketing, Communications, Business, or related field preferred)
• 5+ years of experience in social media marketing roles where you produced the video and other content
• Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media)
• Experience managing relationships with social media influencers/brand ambassadors
• Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO
• Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress)
• Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook
• Data-driven mindset—comfortable using analytics to inform marketing strategies
• Creative and strategic thinker—able to balance innovation with performance metrics
• Self-starter and problem solver—works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions
• Strong leadership and collaboration skills—works cross-functionally and leads projects independently
• Mission-aligned—passionate about outdoor engagement, community building, and racial equity

Benefits

• Medical, dental, and vision insurance (employer pays 75% employee/50% dependents)
• 401(k) plan with employer match
• 12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year

Company Overview

• We help nonprofits, small businesses, and startup companies manage human resources functions and build operational capacity. It was founded in 2016, and is headquartered in Austin, Texas, US, with a workforce of 2-10 employees. Its website is https://linktr.ee/CauseCapacity.

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