Content Creator (New York)
About the position Saylor is an entertainment-first creative agency based. Founded by former entertainment executives, we set sail in 2021 to build an independent agency that rethinks how brands communicate with today’s audiences. We believe every brand is an entertainment brand. That is why we craft ideas that move with culture, creating work that earns attention, sparks connection, and builds fandoms that last. Our clients include Netflix, Disney, Amazon, Hilton, Anthropologie, and more. We’re a tight‑knit crew of creatives, strategists, and makers who collaborate without ego, stay curious, and always show up for one another. We foster a supportive space where diverse perspectives are celebrated, hierarchy never blocks great ideas, and everyone is empowered to jump in, solve problems, and push creative boundaries together. We are seeking a Content Creator who will be a key player on our social team, responsible for developing, pitching, and executing timely, social first, and trend based content. This role focuses on strategic social media listening, data-driven optimization, and cross-functional collaboration to deliver exceptional results for some of the world's leading brands. The Content Creator will lead social media asset creation, develop platform-specific content series, and drive measurable engagement across all current and emerging social platforms. The role combines strategic thinking with hands-on social media creative skills to ensure our clients' social presence aligns with their broader marketing objectives.
Responsibilities
- Lead social media strategic content development and execution for varying clients
- Ideate high performing real-time social media creative that engages audiences
- Execute platform-specific creative for Instagram, TikTok, X, Threads, and/or YouTube Shorts that maximize native engagement and leverage each platform's unique features
- Provide creative recommendations and optimization plans based on performance data and industry benchmarks
- Monitor and analyze cultural trends, breaking news, and platform updates to inform creative development and identify opportunities
- Oversee and manage client social media accounts in partnership with other departments, ensuring alignment with overall marketing strategies and objectives
- Serve as the social point of contact for daily client communications, creating and implementing internal and external solutions as needed
- Create and manage editorial calendars that support brand and campaign initiatives
- Support content publishing and community management across social platforms, maintaining consistent brand voice and engagement standards
- Support in presenting strategies and performance reports to clients and internal stakeholders
- Lead, manage, mentor more junior social media or content creator staff
Requirements
- At least 3-4 years of experience in social media management and digital marketing
- Proven track record of developing and executing successful social media creative
- Incredible social-first, fast creative execution that earns high engagement
- Strong analytical skills with experience in social media metrics and reporting
- Demonstrated expertise across major social platforms (Instagram, TikTok especially)
- Proficiency in social media management and analytics tools (Sprout, Sprinklr, Meta Business Suite)
- Excellence in project management and meeting deadlines
- Outstanding written and verbal communication skills
- Experience presenting to clients and stakeholders
- Demonstrated ability to build and grow social media audiences
- Deep understanding of social media best practices and platform-specific requirements
Benefits
- We offer a competitive salary, health insurance, 401k, generous vacation, and great opportunities for growth within the company.
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