Marketing and Social Media Content Creator (PT)

Who is Bridging Access to Care, Inc.: Bridging Access to Care, Inc. (BAC) is a nonprofit, multi-service, community-based behavioral healthcare organization committed to building healthy communities, one person at a time. In 2012, Brooklyn Aids Task Force changed its name to BAC and successfully made the transition from an AIDS-centered organization to a multi-service community-based healthcare organization. Brooklyn Aids Task Force was the very first HIV/AIDS organization in Brooklyn to prioritize serving persons living with HIV/AIDS (PLWHA) since 1986. Today, BAC provides mental health and substance use-related social services, comprehensive HIV/AIDS care, and coordinated health care and supportive services to under-served racial and ethnic minority communities in Brooklyn and other parts of New York City. Bridging Access to Care, Inc. offers a competitive salary package, including health insurance, retirement plan, paid time off, and opportunities for professional development. JOB SUMMARY: Bridging Access to Care (BAC) is a community-based organization providing prevention education, supportive housing, social services, substance use treatment, and mental health services. We are seeking a creative, detail-oriented Marketing & Social Media Content Creator to support our strategic, programmatic, and fundraising efforts through engaging, mission-driven content. Reporting to the Chief of Staff, this part-time, hybrid role focuses on developing marketing materials and managing social media content that promotes self-care, mental health, HIV prevention, and harm/risk reduction strategies related to substance use. This position is ideal for someone who works well independently, values collaboration and feedback, and is committed to community-centered, trauma-informed communication. EDUCATION AND WORK EXPERIENCES:

Required Qualifications

• Minimum: Bachelor’s degree preferred (Human Services or related field encouraged, but equivalent experience will be considered)
• Strong written and interpersonal communication skills, Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint
• Minimum 2 years of experience in: Graphic design and rapid creation of high-quality visual content
• Minimum 2 years of experience in: Social media content creation and campaign execution for an organization or brand
• Minimum 2 years of experience in: Experience using in-app creator tools across social media platforms and adapting to new technologies
• Minimum 2 years of experience in: Ability to set up basic paid and targeted social media ads (demographic and geographic)
• Minimum 2 years of experience in: Experience interpreting social media and website analytics (Instagram, Facebook, TikTok, Google Analytics) and communicating insights clearly

Preferred

• Passion for expanding access to prevention, harm reduction, mental health, and HIV-related information
• Knowledge of HIV and substance use prevention
• Availability to attend occasional in-person events during evenings or weekends

DUTIES AND RESPONSIBILITIES: Social Media Content & Campaigns (70%)

• Create, schedule, and publish engaging photo and video content for Instagram, Facebook, and TikTok
• Approx. 2 posts/week on Facebook & Instagram
• Approx. 1 video/week on TikTok
• Maintain a consistent content calendar and publishing schedule
• Collaborate with multiple departments to ensure a cohesive and authentic brand voice
• Optimize content for reach, engagement, and accessibility
• Track and report social media engagement, including required reports for funding agencies (e.g., AIDS Institute Community Level Intervention reporting)

Marketing & Communications (30%)

• Design marketing materials such as flyers, posters, emails, brochures, and event materials, aligned with BAC’s brand
• Update and maintain website content; monitor performance using Google Analytics and make data-informed improvements
• Conduct interviews with staff, clients, partners, and volunteers to develop written profiles and testimonials
• Design and distribute digital newsletters for staff and/or donors using Network for Goo

KNOWLEDGE, ABILITIES, SOFT SKILLS AND CORE COMPETENCIES:

• Trauma-Informed Communication: Uses empathy, active listening, and nonjudgmental language to create safe and empowering interactions for all clients.
• Cultural Humility & Responsiveness: Demonstrates respect for clients lived experiences, identities, and cultural practices.
• Workplace Conduct: Approaches all interactions with respect, empathy, and cultural humility; maintains clear boundaries, follows through on commitments, accepts accountability, is consistent and punctual and upholds ethical standards to support a safe and trustworthy environment for clients and colleagues.
• Flexibility & Adaptability: Able to respond to evolving community needs, shift priorities, and work evenings/weekends when necessary.
• Team Player: Works collaboratively and positively with colleagues, supervisors, and external partners to achieve common goals.
• Problem-Solving: Thinks critically and resourcefully in field-based or unpredictable environments.
• Resilience & Emotional Intelligence: Navigates high-stress situations with composure and a commitment to self-care and client care.
• Strong Communication Skills: Capable of clear, compassionate verbal and written communication, with an ability to engage a wide range of individuals.

Pay: $45.00 per hour Expected hours: 15.0 per week Benefits:

• Employee assistance program
• Flexible schedule
• Flexible spending account
• Professional development assistance
• Referral program

People with a criminal record are encouraged to apply Application Question(s):

• Do you have any knowledge of issues related to HIV, substance use, mental health, homelessness, or under-resources communities in New York City?
• This position requires submissions of sample work for review. Can you provide at least two examples of social media campaigns you created from conception, to planning and scripting, execution, and analysis?

Education:

• Bachelor's (Required)

Experience:

• graphic design: 2 years (Required)
• in-app creator tools on Instagram and TikTok: 2 years (Required)
• working Hybrid as a social media content creator: 1 year (Required)

Willingness to travel:

• 25% (Required)

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