Content Marketing Manager, Ecommerce

About the position Workweek is looking for a Content Marketing Manager to create content and execute on the vision of our ecommerce-focused B2B media brands, Go-to-Millions and Sharma. Guided by the Director of Content, this role will act as a true partner to content creators Ari Murray (Go-to-Millions) and Nik Sharma (Sharma), in creating excellent, expert-level content that engages and informs professionals working in ecommerce while growing the brands’ impact across a variety of channels and formats. This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and Sharma’s specific brand voices. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to develop thoughtful content strategies. The ideal candidate for this role is a content marketer for an ecommerce-related brand, either for a brand/product or a SaaS/vendor company. Additionally, the ideal candidate has a background in writing, research/analysis, professional communications, and/or ecommerce and/or growth marketing—and can speak the language of ecommerce business leaders in an engaging, accessible, and human way (without dumbing it down). This candidate is also ideally experienced or interested in creating content for various social platforms (particularly LinkedIn or X).

Responsibilities

• Guided by the Director of Content and in collaboration with creators Ari Murray and Nik Sharma, act as the ultimate expert on and gatekeeper of the creators’ voice and brand.
• Absorb and maintain editorial guidelines and content themes.
• Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP.
• Collaborate with Director of Content, creator, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks.
• Represent creators and brands across a wide variety of formats and platforms, including:

Curated newsletters

• Membership community content (event replays, summaries, curation)
• Podcast titles & descriptions, highlight clip selection
• Branded content (ad copy and sponsored longform)
• Social content curated from the creator’s existing coverage

Requirements

• Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing, especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way.
• Must love brands. This person should eat, breathe, and sleep ecommerce brands. They should have an eye for what makes a great customer experience and how the best brands differentiate themselves.
• Research and storytelling. Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc.
• Relevant growth marketing experience. The ability to speak to the concerns of ecommerce operators.
• Organized, flexible, and detail-oriented. Known for keeping track of multiple projects without missing deadlines or forgetting the little things.
• Collaboration and communication. Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line.
• Discreet and professional. Comfortable and effective in representing the brand as themselves, but also happy to disappear into the creator’s voice.

Nice-to-haves

• The ideal candidate for this role is a content marketer for an ecommerce-related brand, either for a brand/product or a SaaS/vendor company.
• Additionally, the ideal candidate has a background in writing, research/analysis, professional communications, and/or ecommerce and/or growth marketing—and can speak the language of ecommerce business leaders in an engaging, accessible, and human way (without dumbing it down).
• This candidate is also ideally experienced or interested in creating content for various social platforms (particularly LinkedIn or X).

Benefits

• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend

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