[Remote] Performance Marketing Analyst, Paid Social (Meta) - Consultant

Note: The job is a remote job and is open to candidates in USA. Tia is a health tech company focused on women's healthcare, seeking a Performance Marketing Analyst to enhance their Meta campaigns. This part-time role involves managing campaign performance, data reporting, and collaborating with the growth marketing team to optimize customer acquisition strategies.

Responsibilities

• Campaign Reporting & Analysis: Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders
• Performance Optimization: Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals
• Data Management: Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel
• A/B Testing: Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta
• Market Research: Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing
• Collaboration: Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners
• Content and Copy Support: Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets
• Reputation Management : Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand's equity and paid performance

Skills

• 3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components
• Comfortable using various analytics tools (Tableau, Amplitude, etc.) and ad platforms (Meta Ads Suite). Excel is a must-have, SQL is a plus
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations
• Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV), and how to adjust marketing approaches to maximize various KPIs
• Experience with hands-on campaign management, including executing digital marketing campaigns, optimizing performance, and compiling reports for cross-functional stakeholders
• High level of attention to detail and accountability when managing campaigns, creating reports, and acting on insights
• Strong written and verbal communication skills. Ability to present insights and collaborate with other teams in a clear, concise manner
• A desire to grow in the field of performance marketing and data analytics. Willingness to take on new challenges and learn from senior team members
• Excels at working within a collaborative team environment, especially under the guidance of senior marketers
• Capable of managing multiple tasks independently, with a keen ability to stay organized and meet deadlines. Excited by the concept of excellence, engaging in personal loops of improvement as part of the development process
• Ability to work in a fast-paced, evolving environment, and quickly pivot when needed
• A curious mindset, constantly seeking ways to improve campaign performance and optimize marketing efforts based on data insights
• Ability to carefully manage campaign details and data to ensure accuracy and consistency across reporting and optimization efforts

Benefits

• Growth Opportunity
• Redefining Care
• Professional Development

Company Overview

• Somos una de las empresas con mayor cobertura en Ecuador; que desde nuestros inicios en 1960 en la ciudad de Guayaquil buscamos llevar calidad, variedad y economía a las familias ecuatorianas. It was founded in 1960, and is headquartered in Guayaquil, Guayas, ECU, with a workforce of 5001-10000 employees. Its website is https://www.tia.com.ec .

Company H1B Sponsorship

• TIA S.A. has a track record of offering H1B sponsorships, with 2 in 2025, 3 in 2023, 1 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.

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