Manager, Demand Generation job at Wealthsimple in US National

Title: Manager, Demand Generation (B2C Lead Generation) Location: Remote Type: Permanent Full Time Workplace: remote Category: Growth Marketing Job Description: Build something people love Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with 3+ million users who trust us with more than $100 billion in assets. And we’re just getting started. We’re looking for someone who thinks big, sweats the small stuff and keeps things simple. You’ll join a high-bar, fast-paced team where people are trusted to own their work, communicate openly, and ship things that improve our clients’ lives. Collaboration, humility, and an obsession over quality are how we get stuff done.

About the Role

We’re looking for a Demand Generation Manager to own and scale key top-of-funnel demand generation programs. This role is responsible for driving high-quality leads, improving conversion across the funnel, and partnering closely with Growth and Sales to turn demand into pipeline and revenue. You’ll operate with a high degree of autonomy while delivering against clearly defined growth and pipeline goals, bringing structure and clarity to ambiguous projects and growth opportunities. In this role you’ll have the opportunity to: Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments. Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact. Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals. Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration. Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage. Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives. Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability. What you’ll bring: A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media. Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue. Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization. Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact. Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery. Clear, structured thinking and strong communication skills. Nice to Have: Experience in B2B, fintech, SaaS, or other high-growth environments. Familiarity with marketing automation, CRM systems, and experimentation frameworks. Experience supporting or improving lead scoring, routing, or CRO programs. Compensation & Equity Base salary range: For this role, candidates located in Canada can expect a base salary range of CAD $116,000 - $145,000. Actual compensation is determined based on skills, experience, and role level. Exceptional candidates may be considered above the top of the range, and pay can increase quickly for those who make a big impact in the role. Total compensation: In addition to base salary, this role includes equity compensation. We use clear job levels and market-based salary bands to ensure compensation is fair and consistent across the company. Why Wealthsimple? Top-tier health benefits and life insurance Long-term group savings with employer match using our Wealthsimple for Business platform 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS) We’re a remote first team with over 1,500 employees across North America - and one of the best things about working here is the people. You’ll be collaborating with incredibly talented, curious, and driven teammates who care deeply about doing great work. Be a part of our Canadian success story and help shape the financial future of millions. Read our Culture Manual and learn more about how we work. Technology & Innovation at Wealthsimple We believe the future belongs to those who innovate boldly. At Wealthsimple, every team member is expected to lean into new technologies, including AI, and tooling to rethink how we work, solve problems faster, and create even greater value. We're looking for people who are not just comfortable with change but energized by it. Our commitment is to build a company that evolves at the pace of the world around us, and we want you to help lead that future. DEI Statement At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Accessibility Statement Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs. At Wealthsimple, we want interviews to feel like genuine conversations. To support this, we use AI transcription during recruiter interviews. This allows recruiters to be fully engaged, ask thoughtful follow-up questions, and ensure your experiences are captured accurately. You’ll always have the choice to opt in or out before we begin. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job