Marketing Operations Director- Digital Campaign

About the position Marketing Operations Director Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law. Alternate locations may be considered if candidate resides within a commutable distance from an office. The Marketing Operations Director- Digital Campaign is responsible for ensuring and aligning on best-in-class campaign operations, processes and procedures. How you will make an impact: Develops and leads projects that optimize and automate campaign operations, processes and procedures. Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes. Assesses data to identify opportunities and provide insights for new strategies/initiations to drive increased campaign performance. Provides recommendations and creates compelling business cases to improve campaign performance. Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test/beta opportunities, new technology and trends. Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business. Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks. Manages change management and cross functional communications including communicating with the stakeholder, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders. Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards. Assists with the development of annual departmental budget and tracks monthly year-to-date budget status. Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions. Leads RFP initiatives (creative, multimedia, etc.).

Responsibilities

• Develops and leads projects that optimize and automate campaign operations, processes and procedures.
• Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes.
• Assesses data to identify opportunities and provide insights for new strategies/initiations to drive increased campaign performance.
• Provides recommendations and creates compelling business cases to improve campaign performance.
• Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test/beta opportunities, new technology and trends.
• Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business.
• Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks.
• Manages change management and cross functional communications including communicating with the stakeholder, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders.
• Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards.
• Assists with the development of annual departmental budget and tracks monthly year-to-date budget status.
• Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions.
• Leads RFP initiatives (creative, multimedia, etc.).

Requirements

• Requires a BA/BS degree and a minimum of 7 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Nice-to-haves

• Experience in Salesforce Marketing Cloud (SFMC) including journey building, automation studio, data extensions, segmentation, and campaign orchestration strongly preferred.
• Strong Salesforce CRM (SFDC) understanding—lead/contact management, campaign structures, attribution, and data integration between SFDC + SFMC strongly preferred.
• Ability to optimize and automate marketing operations, including building scalable workflows, QA processes, and repeatable campaign execution frameworks strongly preferred.
• Experience defining and implementing campaign performance standards, KPI frameworks, and measurement methodologies across channels strongly preferred.
• MarTech innovation mindset—evaluating emerging SFMC features, AI/automation capabilities, beta programs, and new tools to improve performance and efficiency preferred.
• Cross-functional leadership with proven experience partnering with marketing, data, product, and technical teams to manage integrations, troubleshoot, and drive platform and process enhancements preferred.
• Strong project & change management skills, including roadmap development, stakeholder communication, and rollout of new processes or capabilities strongly preferred.
• Capability to develop long-term operational strategy, including technology investments, resource planning, and future-state architecture for campaign optimization preferred.
• Exceptional communication & documentation abilities, including playbooks, SOPs, best practices, and executive-ready presentations preferred.
• Ability to balance deep operational understanding with executive influence/communication—investigating details, project stewardship, creating robust project/business cases, and presenting clear strategic updates and guidance to leadership and key stakeholders preferred.

Benefits

• Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).

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