Amazon E-Commerce Senior Manager
About the position This role is responsible for bringing to life a tailor-made Philips North America Amazon strategy and plan to reflect the overarching Philips Personal Health Business vision and goals. You will be working closely with our Regional Business Units, MarComm, Amazon Sales and Agency team, and responsible to create a successful 360 Amazon ecosystem including strategy, planning, buying requirements and overseeing implementation for total PH NAR business. Your role: Lead and own creation and implementation of PH NAR Amazon 360 Strategic plan (paid + organic) and relation between Integrated Agency Team, Amazon Ads, Philips Amazon Sales team and other external partners. Translate business briefs into activation briefs for Amazon and connects the dots between activation and sales plans. Oversees all content needs for Amazon activation (owned- ie PDP, brand store and paid content – banner ads, search ad copy, etc.). Oversees implementation of all media strategy plans for Amazon and ensures performance vs. Business and Sales objectives. Owns Development of media strategy/brief/KPIs to deliver on objective of national business and customer priorities (i.e. High-Volume Events (HVE), Recurring Revenue, Base vs. Promo. Responsible to monitor Amazon Market Share, Share of Voice and Sales & Profit objectives. Leveraging data to optimize, on the go, the existing media plans. Ensure media optimization and performance review when needed to deliver on KPI’s.
Responsibilities
- Lead and own creation and implementation of PH NAR Amazon 360 Strategic plan (paid + organic) and relation between Integrated Agency Team, Amazon Ads, Philips Amazon Sales team and other external partners.
- Translate business briefs into activation briefs for Amazon and connects the dots between activation and sales plans.
- Oversees all content needs for Amazon activation (owned- ie PDP, brand store and paid content – banner ads, search ad copy, etc.).
- Oversees implementation of all media strategy plans for Amazon and ensures performance vs. Business and Sales objectives.
- Owns Development of media strategy/brief/KPIs to deliver on objective of national business and customer priorities (i.e. High-Volume Events (HVE), Recurring Revenue, Base vs. Promo.
- Responsible to monitor Amazon Market Share, Share of Voice and Sales & Profit objectives. Leveraging data to optimize, on the go, the existing media plans. Ensure media optimization and performance review when needed to deliver on KPI’s.
Requirements
- You have a Bachelor’s degree in a related field or equivalent education/experience.
- You’ve acquired 8+ years of experience in CPG media management which could include agency management. Amazon experience required.
- Your skills include amazon ecosystem and full funnel media activation experience; proven record of media activations plans and results on Amazon and ability to influence and build strong working relationships.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
- You’re a self-starter with the ability to work in a faced paced, agile environment.
Benefits
- Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.
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