Senior Manager - Direct Channels Customer Acquisition at arenaflex
Join the arenaflex Team and Unlock Your Potential
At arenaflex, we're not just a company – we're a community of innovators, thinkers, and doers who are passionate about delivering exceptional customer experiences. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a critical role in driving growth and engagement across our customer base. If you're a strategic thinker with a customer-first mindset, a proven track record of success, and a passion for leading high-performing teams, we want to hear from you.
About arenaflex
arenaflex is a global leader in the financial services industry, with a rich history of innovation and a commitment to delivering exceptional customer experiences. Our Global Commercial Services (GCS) team provides powerful backing and financial support to business clients of all sizes, helping them succeed in an ever-changing marketplace. As a member of our team, you'll be part of a diverse and inclusive community that values collaboration, creativity, and continuous learning.
The Customer Growth Marketing Team
Our Customer Growth Marketing team is dedicated to developing integrated marketing strategies that deliver customer value through meaningful interactions at every touchpoint. We're passionate about driving high levels of product satisfaction and long-term engagement among our customers, and we're looking for a Senior Manager - Direct Channels Customer Acquisition to lead our efforts in email and direct mail marketing.
Key Responsibilities
As a Senior Manager - Direct Channels Customer Acquisition, you'll be responsible for leading the strategy, development, and implementation of various lending treatments across both our Charge and Lend Cards, in email and direct mail. Your key responsibilities will include:
- Developing, managing, evaluating, and optimizing email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
- Leading channel forecasting and results analysis; optimizing channels and flex plans as needed to meet investment and performance objectives
- Continuing to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
- Developing test and learn curriculum to drive growth through targeted initiatives
- Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as understanding portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
- Leading two high-performing direct reports who will lead marketing execution
Minimum Qualifications
To be successful in this role, you'll need to have:
- Relevant experience within marketing, product, strategy, or a function with transferrable skills
- A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
- Results-driven with exceptional sense of accountability and ownership
- A self-starter with strong problem-solving skills who can work independently, as well as within a team
- Superior relationship management skills, with the ability to influence partners both across and upwards
- Robust analytical skills that translate data into insights
- A solution-oriented mindset
- Clear and articulate communication skills, with the ability to tailor messages to different audiences
- Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
- Positive energy and enthusiasm with a "can-do" attitude
Preferred Qualifications
While not required, digital and/or direct mail expertise is preferred.
Compensation and Benefits
As a Senior Manager - Direct Channels Customer Acquisition at arenaflex, you can expect a competitive salary range of $80,000.00 to $155,000.00 annually, plus bonus and benefits. Our benefits package includes:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Work Environment and Culture
At arenaflex, we're committed to creating a work environment that's inclusive, diverse, and supportive. Our Amex Flex enterprise working model provides greater flexibility to colleagues while preserving the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.
Equal Opportunity Employer
arenaflex is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment Eligibility
Employment eligibility to work with arenaflex in the U.S. is required as the company will not pursue visa sponsorship for these positions.
How to Apply
If you're a strategic thinker with a customer-first mindset, a proven track record of success, and a passion for leading high-performing teams, we want to hear from you. Apply now to join the arenaflex team and unlock your potential. Apply Job! Apply for this job