Digital and Content Marketing Manager Solar Industry
Benefits:
- 401(k) matching
- Health insurance
- Paid time off Digital and Content Marketing Manager – Solar Industry Location: Irvine, CA; Tomball, TX (Houston area); or Remote Department: Marketing Reports To: Head of Marketing Job Type: Full-Time About Imperial Star Solar Imperial Star Solar is a U.S. solar manufacturer based in Houston, Texas, producing reliable, American-made modules for developers and EPCs. Our 2 GW facility supports domestic production and helps partners maximize IRA incentives and reduce risk. With over a decade of Tier-1 manufacturing experience and Fortune 500 partnerships, we control every step—from high-quality wafers and cells to modules—across 6 GW of global capacity. Our global team of 1,500+ ensures strict quality and reliability. What We Make We deliver high-performance PERC modules with anti-PID technology and tailored warranties for residential, commercial, and utility-scale projects. Who We Are We build with grit and precision. We value transparency, respect, and independence—and we empower our team to set industry standards while helping communities achieve energy independence.
About the Role
We’re looking for a data-driven, creative, and results-oriented Digital and Content Marketing Manager to lead digital campaigns that drive leads, elevate our brand, and support our mission. This role blends analytics and storytelling, requiring strong digital strategy, content creation, and design skills.
Key Responsibilities
- Develop and execute digital and content strategies for lead generation, brand awareness, and customer engagement.
- Own the company website: content, design, UX, SEO, and performance. Ensure it reflects brand positioning and drives conversions.
- Lead content marketing: Create blogs, landing pages, case studies, and whitepapers aligned to solar industry keywords and customer needs.
- Implement and evolve SEO strategies. Monitor rankings and adapt using analytics and industry trends.
- Manage and grow our LinkedIn: Post regularly, share insights, engage with influencers, and use short-form video and visuals for reach.
- Launch and optimize paid ads (Google Ads, LinkedIn, trade media). A/B test creative and target EPCs/developers with high-intent keywords.
- Design and optimize landing pages using analytics and modern design to improve CTAs, lead forms, and conversion.
- Drive email marketing: Send monthly newsletters and targeted drip campaigns using responsive templates and segment-specific content.
- Produce short-form videos and digital assets for social media, brand storytelling, and campaign support.
- Support trade shows with digital promotions, booth visuals, and tailored content.
- Track campaign metrics (traffic, CTR, open rates, conversions, etc.) and report progress toward growth goals.
- Stay current on marketing and solar trends—including AI tools, data analytics, and new content formats. What We’re Looking For
- Proven experience in digital marketing, content creation, and visual design—ideally in solar or renewable energy.
- Proficiency in visual design tools (Canva, Adobe Suite); able to create graphics and collateral that support content and brand.
- Strong analytical mindset and experience optimizing digital performance across channels.
- Knowledge of solar audiences and ability to craft messaging that resonates.
- Familiarity with paid ad platforms, SEO tools, web analytics, social media, and email marketing platforms.
- Excellent writing and visual communication skills.
- Self-motivated, collaborative, and passionate about accelerating solar adoption.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in digital/content marketing, preferably in solar or clean energy.
- Track record of managing multi-channel campaigns and generating measurable results.
- Experience with Wix or similar CMS platforms. If you’re excited to build the digital engine behind America’s solar future, we’d love to meet you. Flexible work from home options available. Compensation: $80,000.00 - $105,000.00 per year Apply tot his job
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