Media Buyer - Programmatic (CST)
Description Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. This position will be based in the United States, reporting to our SVP of Programmatic Solutions. Remote work status is subject to change at any time Channel Factory is looking for a highly analytical and results-driven professional who is excited by the video advertising space and working with Fortune 500 clients. He/she has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, and strives to consistently exceed the expectations of their clients and fellow team members. This individual thrives in a fast-paced, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver. Specifically…
- Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc.
- Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
- Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
- Act as the technical point of contact for internal teams and clients
- Communicate new product updates/features and value to internal teams
- Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products
- Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns
- Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
- All other duties as assigned.
Requirements
- BA/BS
- 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience
- 1+ years of YouTube AdWords video auction experience
- Bonus points if you are AdWords, YouTube, and/or Facebook certified
- Passion and knowledge of the online video space, including marketplace trends, including 3rd party research partners, DMPs, and studies
- Keen eye for data and analytics
- Have an entrepreneurial spirit and drive to test creative buying techniques
- Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats
- Knowledge of Excel calculations, pivot tables, and graphs
- Strong interpersonal communication skills in-person, on the phone, or virtually
- Proactive in catching issues and creating solutions before they escalate
- Creative and solution-oriented individual who can also be resourceful
- A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline
- Highly organized and detail-oriented professional
- Collaborative individual who can work in a team and independently
- Above all, possess the highest levels of professionalism, integrity, and ethics
- This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.
Benefits
- Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
- Competitive salary
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- Cell phone and Wifi Reimbursement
- NatureBox credit for snacks
- Work-life flexibility – we value your contributions above all
About Channel Factory Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries. Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee. Apply tot his job Apply To this Job