Experienced Senior Analyst – Content & Brand Insights – arenaflex Branded Television

Join arenaflex, a world-renowned entertainment and media company, in a dynamic role that combines data-driven insights with a passion for storytelling. As a Senior Analyst on our Content & Brand Insights team, you will play a critical role in shaping the future of entertainment by analyzing and interpreting data to inform business decisions.

About arenaflex Entertainment Television

arenaflex Entertainment Television is a leading content creator and distributor, producing authentic entertainment and information programming for our streaming services, Disney+, Hulu, and Star, as well as our broadcast and cable networks. Our portfolio includes ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content, and Onyx Collective, among others. With over 4,500 hours of programming annually across more than 300 shows, our innovative brands are at the forefront of groundbreaking storytelling, captivating audiences, and earning critical acclaim.

Job Responsibilities

As a Senior Analyst, you will be responsible for leading various content research projects, including pilot testing, advertising testing, concept testing, brand health tracking, and more. You will work closely with our Senior Manager, Content & Brand Insights, to develop and implement research strategies that drive business decisions. Your key responsibilities will include:

• Assisting with project management across all aspects of qualitative research (logistics and coordination, assessment of discussion guides, stimuli control, and note-taking) and quantitative research (reviewing questionnaires, proofing links, data analysis, and visualization)
• Supporting and managing ad-hoc requests by researching various resources (both primary and syndicated as needed) and summarizing and presenting key insights
• Creating impactful presentations and deliverables using data visualization and a ability to edit/distill findings
• Providing insights into topics impacting our audience, including current content landscape trends and viewing behavior
• Ensuring exceptional and timely delivery of tasks and deliverables by managing and coordinating with internal teams and external research vendors

Essential Qualifications

* Minimum of two years of experience supporting/leading primary research projects – both qualitative and quantitative at a media/entertainment company, marketing and advertising agency, research provider, or brand consultancy

• Solid project management experience – recognition of content research is a plus
• Self-starter with passion, energy, and exuberance to shape the future of content
• Confident presence – strong communication skills (verbal, written, listening)
• Exceptional organization, time, and project management skills
• Dedication to delivering high-quality work; unflagging interest in detail
• Flexible; embraces new assignments with a can-do mindset as priorities change
• Collaborative and able to work across multiple teams and establish strong relationships
• Skilled at data visualization and creating impactful presentations and deliverables
• Experience with entertainment research and demos, including preschoolers/kids/teens/parents a plus

Preferred Qualifications

* Advanced computer skills; Keynote and SPSS experience a plus

Required Education

* Bachelor's Degree or equivalent required, ideally in Marketing, Communications, Economics, Psychology, or Sociology

Benefits

At arenaflex, we believe that our people and cast members are at the heart of everything we do. We offer a competitive overall rewards package that includes pay, health and financial savings benefits, time-off programs, educational opportunities, and more. Together, these rewards make up a comprehensive package that enables our people and cast members to maintain their best life, grow individually and professionally, and take advantage of the unique extras that only arenaflex can provide.

• We support growth and development for all our people and cast members through online learning tools and programs designed to foster inclusion.
• We believe in giving back to the community, and you will find opportunities to volunteer through Disney VoluntEARS.
• The Disney Commuter Assistance program helps arenaflex people and cast members discover commuter resources, options, and incentives.
• Discounts are available at select hotels, dining, products, and business locations.
• Flexibility @ arenaflex is designed to suit your professional and personal needs. How you work can be on-site, remote, or a combination of both, but it's with you in mind – offering a portfolio of options for a work arrangement that lets you thrive, both in your career and in your life.
• Affordable health insurance options, including medical, dental, and vision coverage, are available for full-time positions.
• On-site online health instruction, similar to many health and wellbeing programs and seminars.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified global family entertainment and media company with the following business segments: Disney Entertainment, ESPN, Disney Parks, Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent position in the entertainment industry today, Disney proudly maintains its legacy of creating world-class stories and reports for every member of its family. Disney's stories, characters, and reports reach audiences and visitors from every corner of the globe. With operations in more than 40 countries, our people and cast members work together to create entertainment reports that are both universally and regionally cherished.

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