Event Marketing Manager

Arizent is a business information company that empowers professional communities by providing insights, analysis, and opportunities to connect. With deep industry expertise and a data-driven platform, we deliver subscriptions, marketing services, live events, and access to Leaders, our executive forum. Our brands include trusted financial services publications such as American Banker, The Bond Buyer, Financial Planning, and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News, and Digital Insurance. We are looking for creative thinkers with the skills and drive to help advance our vision. If you are interested in bringing 150 years of experience and reputation together with a start-up mentality, then we invite you to get to know us! To learn more, visit www.arizent.com. We are seeking a results-driven B2B Event Marketing professional who understands that events are not just experiences, they are revenue engines. This role is ideal for someone who has successfully built and executed event marketing strategies tied directly to revenue goals, attendance targets, and sponsor growth. You will develop and execute integrated marketing campaigns that drive registration, engagement, and measurable ROI across in-person and virtual B2B events. This is a highly collaborative, fast-paced role requiring strong ownership, flexibility, and the ability to pivot quickly as priorities evolve.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for B2B conferences, summits, and virtual events aligned to revenue and attendance goals
• Own campaign performance from launch through post-event analysis, including pacing, optimization, and reporting
• Partner closely with sales, editorial/content, design, and operations teams to ensure integrated campaign execution
• Build audience acquisition strategies using email marketing, paid media, partnerships, organic social, and content marketing
• Manage registration funnels, pricing strategies, and promotional cadence to hit revenue targets
• Monitor KPIs (registrations, conversion rates, cost per acquisition, revenue per attendee, sponsor exposure metrics) and optimize campaigns accordingly
• Support sponsor marketing deliverables and ensure fulfillment of promotional commitments
• Develop compelling messaging that resonates with senior-level B2B audiences
• Manage multiple projects simultaneously while maintaining deadlines and campaign quality

Qualifications

• 3+ years of experience in B2B event marketing (conferences, summits, or virtual events)
• Demonstrated experience building and executing marketing strategies specifically designed to meet revenue goals
• Strong understanding of registration funnels, pricing strategy, and audience segmentation
• Experience working cross-functionally with sales, content/editorial, and creative teams
• Proficiency in email marketing platforms, CRM systems, and campaign analytics tools
• Highly organized with strong project management skills
• Ability to pivot quickly and prioritize competing deadlines
• Team-oriented mindset with a collaborative, solutions-focused approach
• Strong written and verbal communication skills

Why Join Arizent? At Arizent, we believe equal opportunity is more than a policy, it's a source of strength and innovation. We are committed to creating an inclusive workplace where every employee feels valued, respected, and empowered to bring their authentic selves to work. Our Employee Resource Groups (ERGs) play a key role in creating a supportive and enriching work environment. We offer competitive compensation and a comprehensive benefits package designed to support your well-being and growth. Benefits include:

• Medical, dental, and vision coverage
• Disability and life insurance
• Paid vacation, sick, personal, and mental health days
• Parental leave and holiday pay
• 401(k) program
• Pretax transportation benefits
• Fitness reimbursement

Salary will be based on experience, skills, knowledge, and location. Applicants are encouraged to include salary expectations in their cover letter. As an equal opportunity employer, we provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status. This policy of equal employment opportunity applies to all terms and conditions of employment. Apply tot his job Apply To this Job