Marketing Automation Strategist - Two Rivers Marketing

JOB DETAILS Company Location: Two Rivers Marketing - Des Moines, IA Position Type: Hybrid or Remote Position Schedule: Full Time Education Level: 4 Year Degree WHO WE'RE LOOKING FOR The Marketing Automation Strategist serves as a core link between strategy and execution within the Experience and Technology Solutions team. This role is responsible for managing mid-to-large-scale marketing automation workstreams, transforming client business objectives into actionable data-driven communication plans. This position assists in campaign architecture while leading the development of complex, long-term customer journeys. WHAT OUR MARKETING AUTOMATION STRATEGIST WILL DO ONCE THEY'RE HERE

• Manage the end-to-end execution of customer relationship marketing (CRM) strategies, including planning, setup, deployment, and optimization.
• Support the formulation of email marketing strategies and segmentation frameworks that drive personalization and customer engagement.
• Oversee customer data hygiene and segmentation strategies to ensure proper targeting and compliance with privacy regulations.
• Act as a primary user for marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot), ensuring integration with other martech tools.
• Maintain a comprehensive understanding of CRM, automation, and CX platforms to support integration and optimization efforts.
• Develop advanced KPIs and regular performance reports to identify optimization opportunities and track program effectiveness.
• Contribute to the development of scalable processes, QA protocols, and best practice documentation for lead generation and database management.
• Work closely with account and project management teams to help define the scope and recommended technical approaches for digital projects.
• Lead thorough QA testing, including content accuracy, link functionality, and rendering, while also mentoring junior team members on these standards.

Additional Skills:

• Expertise to interpret campaign data and audience insights to form strategic approaches.
• Ability to see the big picture of how digital marketing fits into broader account work and business growth.
• Strong knowledge of CRM and marketing automation systems, including integration points with other platforms.
• Strong quantitative and qualitative analytical skills with experience in tools like Microsoft Excel, Tableau, or Google Analytics.
• Effective communication skills for both internal collaboration and client-facing presentation, including the ability to simplify and teach complex digital concepts.
• Exceptional organizational skills and the ability to manage budgets and schedules effectively.
• Familiarity with HTML/CSS for email formatting is preferred.

WHAT OUR MARKETING AUTOMATION STRATEGIST WILL NEED TO SUCCEED

• A bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of full-time experience in digital marketing, advertising, or public relations.
• Minimum of 2 years' experience managing and executing multi-channel digital marketing or automation campaigns
• Progress toward or completion of relevant platform certifications, preferably Salesforce Marketing Cloud.

WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP) Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created. This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate. VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Apply tot his job Apply To this Job