Senior Manager – Digital Customer Growth Marketing (Strategic Channel & Experience Lead) – Full‑Time
Welcome to arenaflex – Where Ambition Meets Opportunity
At arenaflex, we believe that the right backing empowers people and businesses to achieve extraordinary growth. As a global leader in payments and financial services, arenaflex serves millions of customers worldwide, delivering innovative solutions that simplify commerce and enrich everyday lives. Joining arenaflex means becoming part of a diverse, inclusive community that champions collaboration, integrity, and the relentless pursuit of excellence. Our culture celebrates curiosity, rewards bold ideas, and provides the resources you need to craft a career that reflects your passions and aspirations.
Why This Role Matters
The Digital Customer Growth Marketing team sits at the heart of arenaflex’s strategy to deepen relationships with Small Business and Middle Market card members. This segment drives a significant portion of our revenue and offers unparalleled growth momentum. As a Senior Manager on this team, you will own the end‑to‑end lifecycle of digital treatment campaigns—ranging from card upgrades and cross‑sell initiatives to lending enrollment offers—delivered through our flagship digital portals, My Card Account (MYCA) and the Blueprint Small Business Homepage. Your strategic vision will shape how millions of small‑business customers experience arenaflex, ultimately unlocking new value for both the members and the business.
Key Responsibilities
- Strategic Campaign Leadership: Partner with external creative agencies and internal cross‑functional teams to design, develop, and launch seamless campaigns across web, mobile, and Blueprint channels.
- Test & Learn Management: Build and manage a robust Test & Learn curriculum—conceptualizing experiments, defining implementation roadmaps, tracking results, and translating insights into scalable tactics.
- Program Optimization & Forecasting: Continuously monitor performance metrics, conduct variance analysis, and produce actionable forecasts that guide budget allocation and strategic pivots.
- Cross‑Functional Collaboration: Work closely with Product, Enterprise Digital, Analytics, Risk, and other stakeholders to stay ahead of product enhancements and translate them into compelling marketing treatments.
- Data‑Driven Decision Making: Leverage rich customer data, behavioral insights, and segmentation models to drive channel effectiveness and increase treatment uptake.
- Portfolio Growth: Identify opportunities within the treatment portfolio, develop go‑to‑market strategies, and champion initiatives that expand member value.
- Leadership & People Development: Directly manage a small team of three marketing professionals, fostering a culture of accountability, mentorship, and continuous learning.
- Storytelling & Communication: Craft compelling narratives tailored to executive leadership, partner teams, and front‑line staff to ensure alignment and enthusiasm for program goals.
- Compliance & Risk Awareness: Ensure all campaigns adhere to regulatory standards and internal risk policies, working in partnership with the Risk team to mitigate exposure.
Minimum Qualifications
- 3–5 years of proven experience in digital marketing, growth strategy, or product channel management, preferably within the financial services or payments industry.
- Demonstrated ability to develop customer‑first marketing strategies that drive measurable growth.
- Exceptional analytical mindset with a strong grasp of data‑driven testing methodologies and performance tracking.
- Outstanding relationship‑building skills; a collaborative approach that unites diverse stakeholders around shared objectives.
- Excellent written and verbal communication abilities—capable of influencing senior leaders and translating complex data into clear, actionable insights.
- High tolerance for ambiguity; comfortable operating in “white‑space” environments where innovation is required.
- Detail‑oriented with a track record of managing multiple inter‑related processes simultaneously.
- Positive, energetic attitude with a “can‑do” mindset and a sense of humor that enhances team morale.
Preferred Qualifications & Desired Skills
- Experience managing end‑to‑end digital campaigns on platforms such as MYCA, mobile apps, and web portals.
- Advanced proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics, SQL, Tableau) and A/B testing frameworks.
- Background in financial product marketing—particularly credit, lending, or cross‑sell initiatives.
- Familiarity with agile project management and product development lifecycles.
- Demonstrated leadership experience, with a focus on developing junior talent and fostering high‑performing teams.
- Certification or coursework in digital marketing, data science, or product management.
Core Competencies for Success
- Strategic Vision: Ability to see the big picture while executing tactical details.
- Customer Empathy: Deep understanding of small‑business pain points and how digital experiences can solve them.
- Innovation Mindset: Constantly seeking fresh ideas, testing new concepts, and iterating based on results.
- Collaboration: Building strong bridges across product, tech, risk, analytics, and creative teams.
- Accountability: Owning outcomes, meeting commitments, and driving results even under pressure.
- Storytelling: Translating data into compelling narratives that inspire action across all organizational levels.
Career Growth & Learning Opportunities
At arenaflex, your development is a priority. As a Senior Manager you will have access to:
- Mentorship programs pairing you with senior leaders across the enterprise.
- Leadership training workshops focused on strategic thinking, change management, and people development.
- Cross‑functional rotation opportunities to broaden your understanding of product, technology, and risk domains.
- Conference sponsorships and tuition assistance for industry‑relevant certifications.
- Visibility on high‑impact, revenue‑generating initiatives that position you for future senior leadership roles.
Work Environment & Culture at arenaflex
arenaflex champions a flexible, inclusive workplace where every voice matters. Whether you thrive in a hybrid setting, prefer fully remote work, or enjoy occasional on‑site collaboration, our arenaflex Flex model adapts to your needs while preserving our vibrant in‑person culture. You’ll join a team that values:
- Diversity & Inclusion: A commitment to building a workforce that reflects the communities we serve.
- Transparency: Open communication, regular town halls, and clear pathways for feedback.
- Well‑Being: Programs that support physical, financial, and mental health at every life stage.
- Innovation: Freedom to experiment, fail fast, and iterate based on real‑world insights.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to attract and retain top talent:
- Base salary range: $80,000 – $155,000 annually, commensurate with experience, location, and performance.
- Performance‑based bonus incentives tied to individual and team outcomes.
- 6% company match on retirement savings plans.
- Comprehensive medical, dental, vision, life insurance, and disability coverage.
- Financial wellness tools, including free financial coaching and budgeting resources.
- Generous paid parental leave—up to 20 weeks for any parent, irrespective of gender.
- Access to global on‑site wellness centers staffed with nurses and doctors (where available).
- Confidential counseling through the arenaflex Healthy Minds program.
- Flexible working arrangements—hybrid, on‑site, or fully virtual—aligned with business needs.
- Continuous learning opportunities, tuition assistance, and career‑development pathways.
Our Commitment to Equality & Inclusion
arenaflex is an equal‑opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, age, or any other protected characteristic. We also consider applicants with arrest or conviction records in accordance with applicable laws. Our inclusive policies ensure that every colleague feels seen, heard, and empowered to succeed.
Ready to Lead the Digital Growth Journey?
If you are a data‑driven, customer‑centric marketer with a passion for shaping innovative digital experiences, we want to hear from you. Join arenaflex’s mission‑driven team and help millions of small‑business owners realize their full potential.
How to Apply
Submit your resume and a brief cover letter outlining your relevant experience and why you’re excited about this role at arenaflex. Our recruiting team will review your application promptly and reach out to qualified candidates for the next steps.