[Remote] Amazon Content Manager

Note: The job is a remote job and is open to candidates in USA. Paula's Choice Skincare is a global skincare leader that empowers individuals to define beauty on their own terms through science-backed products. The Amazon Content Manager will be responsible for creating, optimizing, and managing all content across the Amazon platform to drive sales and enhance customer experience while ensuring brand consistency.

Responsibilities

• Manage and optimize product listings to ensure they are compelling, accurate, and SEO-optimized
• Manage copywriting and editing processes to maintain high-quality product titles, bullet points, descriptions, and back-end keywords to maximize visibility and conversion rates
• Ensure all product information, such as specifications, ingredients, benefits, and usage instructions, is consistent and accurate across markets
• Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazon’s guidelines
• Develop and implement A+ Content strategies to improve product detail pages, including creating enhanced brand content (EBC), lifestyle images, comparison charts, and videos
• Ensure A+ content is aligned with the brand's voice, tone, and image while driving customer engagement and improving conversion rates
• With agency partnership, conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings
• Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, and others to monitor keyword performance, search trends, and competitor analysis
• Optimize product content for Amazon’s algorithm (A9) to improve organic search rankings
• Manage and update the brand’s Amazon storefront, ensuring it reflects the latest product launches, premium template, promotions, and seasonal campaigns
• Create and manage engaging banners, videos, and promotions to enhance brand presence and drive traffic/conversion to product pages
• Collaborate with marketing and product teams to plan and execute successful product launches on Amazon
• Ensure proper imagery, assets, videos, A+, and other launch content is tracked and delivered on-time to support the sales team/agency with best-in-class launch practices
• Monitor and analyze product listing performance, sales data, and customer feedback
• Use A/B testing and data to continuously improve content and identify opportunities for growth, conversion, and customer satisfaction
• Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth, conversion rates, and customer reviews, to evolve best-in-class content strategy in real time
• Work closely with the eCommerce, Marketing, and Design teams to align content strategy, seasonal campaigns, and promotions
• Collaborate with other team members to ensure that Amazon content is aligned with broader omnichannel strategies and brand guidelines
• Ensure 100% of product listings are complete with optimized titles, bullet points, descriptions, images, and A+ content
• Maintain an A+ content rating of 90% or higher across product listings
• Ensure all product content adheres to Amazon’s best practices and brand guidelines
• Achieve a targeted increase in the conversion rate for Amazon listings (e.g., a 15% increase in conversion rates within 6 months of optimizing product pages)
• Monitor and aim to increase the average order value (AOV) on Amazon by improving product bundling and cross-selling through optimized content
• Track sales growth across product categories and aim for a target growth percentage per quarter (e.g., 10% quarterly growth in sales for top-performing products)
• Ensure all product listings are fully optimized for relevant keywords, with a target of having 90% of product pages rank in the top 5 search results for primary keywords within 3 months
• Track keyword ranking improvements and increase organic traffic to product listings by 20% year-over-year
• Ensure timely updates to the Amazon storefront with new product launches, promotional events, and seasonal changes (e.g., quarterly updates to the storefront with new content)
• Aim for a 15% increase in traffic to the Amazon storefront through improved navigation, design, and promotional/seasonal banners
• Monitor the effectiveness of content updates in driving repeat purchases, aiming for a 10% increase in repeat customer rate on Amazon
• Develop and implement content strategies to enhance customer loyalty, such as brand storytelling and customer success stories, aiming for a 15% increase in brand-following on Amazon

Skills

• 3-5 years of experience in e-commerce content management, preferably within the beauty/skincare industry and/or on Amazon
• Strong knowledge of Amazon Seller Central, Vendor Central, and Amazon Marketing Services (AMS)
• Expertise in Amazon SEO, including keyword research, A/B testing, and A9 algorithm optimization
• Experience with Amazon Ads (PPC) and other Amazon marketing tools
• Creative mindset with a focus on delivering high-quality, engaging content
• Excellent problem-solving abilities and a proactive mindset
• Excellent written and verbal communication skills with keen attention to detail
• Strong project management skills and the ability to work effectively across cross-functional teams
• Ability to analyze data and make data-driven decisions
• Bachelor's degree in Business, Marketing, or a related field is preferred
• Experience within the skincare, beauty, or consumer goods industry
• Familiarity with additional e-commerce platforms (e.g., Walmart, Target, Shopify, TikTok Shop etc.)
• Knowledge of digital marketing tools such as Google Analytics, Amazon Ads, and other SEO/SEM platforms
• Understanding of A/B testing, conversion optimization techniques, and sales funnel management

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Company Overview

• WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. It was founded in 1994, and is headquartered in Seattle, Washington, USA, with a workforce of 501-1000 employees. Its website is https://www.paulaschoice.com/shop-view-all.

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