Media Sales Planner
About the position New York Interconnect (NYI) - Through a strategic partnership between Altice USA, Charter Communications, and Comcast, the New York Interconnect is among the largest single-market advertising platforms in the United States. We provide advertisers with the ability to reach more than 6.2 million households in the New York DMA using a variety of advanced advertising products, including the ability to place ads on more than 85 cable networks as well as planning and campaign measurement. Why NYI? The soul of a startup. The clout of a corporation. Your TV media future is waiting for you at New York Interconnect (NYI). Join NYI - a joint venture among Altice USA, Charter Communications, and Comcast - and discover the career you’ve imagined! Enjoy Manhattan-level compensation, full medical, dental, and financial benefits including a company-matched 401K, plus a hybrid schedule. And let’s not forget Summer Fridays, Thirsty Thursdays, Trivia Contests, Paint ‘n Sips, Bakeoffs, and so much more. NYI creates a work/life/fun balance that’s integral to your success. Join the team and let’s begin your journey at NYI! Why YOU? You’re all about organization and communication; equally comfortable out in front of a TV media campaign as you are behind the scenes making sure every detail is in place. As an NYI Sales Planner, you’re essential in supporting the NYI sales staff in all areas including Linear Media, Advanced Advertising, and Marketing & Research to maximize the profitability of all NYI products. You’ll also work in conjunction with the sales staff in communicating with clients and agencies to help with the ease of sale for NYI Account Executives. Is this YOU?
Responsibilities
- Create all customized packages for NYI; managing inventory to make sure correct clients run, and work with affiliate reps to maximize packages using linear media, marketing and research elements to garner new business and increase existing dollars
- Manage campaigns from beginning to end – order receipt, material gathering & approval, trafficking and post-analysis
- Utilize marketing materials (i.e. promotions) for use in presentations and provide updates to leadership on account development progress
- Work with incoming research data to incorporate latest trends, qualitative & quantitative data into client presentations as well as ratings estimates for high-profile programming
- Gather all creative materials used to launch an APS campaign
- Manage subscriber data, one-sheets and NYI maps
- Update and regularly organize packages and shells with rate changes based on inventory availability and management approval on a weekly basis
- Present the local sports updates and any new packages to sales team
- Pull reports (from Domo) regarding high-profile events/shows for management team to review and see average unit rates
- Regularly update trackers for high-profile sporting events with clients who purchased spots in event
- Assist AEs with requests for programming grids and rate requests for high-profile shows/sports
- Update rate cards on the affiliate site with direction and approval from pricing team
- Communicate with clients on an as-needed basis
- Participate in special projects and performs other duties as assigned.
Requirements
- Bachelor’s Degree in Marketing, Media or related discipline
- 2-4 years of experience in media or advertising
- Must have excellent organizational, interpersonal and communication skills
- Detail-oriented with the ability to follow-through on assignments
- Proficiency in office software including Excel and PowerPoint
- Excellent analytical, research, verbal and presentation skills
- Ability to work in a multi-task high-pressure environment
- The aspiration to love your job and feel valued!
Nice-to-haves
- Working knowledge of STRATA preferred
Benefits
- Manhattan-level compensation
- full medical, dental, and financial benefits including a company-matched 401K
- hybrid schedule
- Summer Fridays
- Thirsty Thursdays
- Trivia Contests
- Paint ‘n Sips
- Bakeoffs
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