Senior Specialist, CRM Onboarding & Engagement - NYC Hybrid
Role Overview: We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. This role focuses on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention. You will support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics. This is a Hybrid position located in the New York City area. You will be required to be on-site on an as-needed basis. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to NYC and are not offering relocation assistance at this time About the role:
- Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
- Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
- Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
- Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
- Analyzing performance to optimize activation, engagement, and retention KPIs
- Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
- Contributing to lifecycle playbooks and best practices
About you: You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
- 5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
- Strong experience designing onboarding or engagement journeys within a CRM platform
- Comfort working with performance metrics, funnels, and experimentation frameworks
- Experience partnering with execution teams while owning strategy and optimization
- Excellent storytelling and communication skills
- A test-and-learn mindset with attention to detail
- Strong project management and organizational skills
- You are a problem-solver, solutions-focused, and enjoy being part of a collaborative team
#LI-Hybrid Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Apply tot his job Apply To this Job