Remote Work - Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)

OVERVIEW We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion. This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop. We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you. WHAT YOU’LL OWN Media Buying Across Paid Social + Search

• Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• Ruthless focus on ROAS, CAC, and LTV Conversion Rate Optimization + Funnel Strategy
• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A/B tests across pages, hooks, CTAs, and offers
• Turn performance data into actionable testing roadmaps ️ Direct Response Copywriting That Sells
• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• Match copy angles to customer psychology and platform behavior Funnel + Offer Creation
• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers
• Leverage proven DR frameworks to continuously launch and test new offers Ownership & Strategic Growth Leadership
• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership
• Build and eventually lead a small performance team as we scale Requirements WHAT YOU BRING Expert in Paid Social (Meta, TikTok) and Google Ads
• 2–5+ years of hands-on media buying with proven results
• Experience managing 6–7 figure budgets with measurable growth outcomes Direct Response Copywriting + CRO Mastery
• You can write, test, and optimize ads, landing pages, and funnel copy that converts
• Deep experience running A/B tests and optimizing every stage of the funnel Funnel Builder with Results
• You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
• Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS Strategic + Tactical
• You think like a CMO but execute like a performance operator
• You don't wait for creative assets or landing pages—you build them yourself or drive the process forward Self-Starter with High Standards
• You thrive in fast-paced, entrepreneurial environments
• You own your outcomes, track your metrics, and move fast Timezone: Must be available to work in Pacific Time (PST) hours Benefits WHY JOIN US? Competitive base salary + performance bonuses tied to growth Multi-brand exposure across supplements, telehealth, AI/automation, and more Take full ownership of campaigns, funnels, and growth strategy—no red tape Join a fast-paced, performance-driven team that rewards results Opportunity to grow into Head of Growth or CMO-level role as we scale Remote About the Company: Purely Optimal Inc. Apply tot his job

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