Chief Marketing & Commercial Officer

About the position We are seeking a dedicated and talented Chief Marketing & Commercial Officer to join our team. In this role, you will lead the next phase of integrated global growth and category leadership for R+Co by unifying marketing, brand development, creative, digital, product development, packaging, and e-commerce under a single enterprise-level commercial strategy. You will hold full ownership of the DTC P&L and be responsible for strengthening profitable demand generation, elevating brand distinction, and increasing innovation velocity across markets. This role requires pairing visionary brand thinking with disciplined commercial execution to ensure breakthrough campaigns and education-driven storytelling translate into measurable financial performance. As a member of the Executive Leadership Team, you will collaborate with cross-functional leaders across marketing, brand development, creative, digital, product development, packaging, and e-commerce to integrate previously distributed functions into a cohesive commercial operating model. You will strengthen performance transparency and build scalable systems aligned with a multi-year value creation horizon, reporting directly to the Brand President. REMOTE: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement, is remote, and open to candidates based in South Florida area. The position requires working in EST hours, so candidates located in the East are preferred. The work environment is primarily remote, requiring reliable internet access and a dedicated workspace free from significant distractions.

Responsibilities

• Define and articulate a clear global brand strategy grounded in professional authority and cultural relevance
• Drive differentiated, industry-shaping campaigns that elevate brand distinctiont
• Strengthen R+Co’s position within the professional community while expanding consumer resonance
• Align storytelling, education, and commercial objectives across markets
• Establish strong 360 campaigns that cross all distribution channels
• Drive brand awareness for the salon, stylist and the end consumer
• Support sales efforts across the different channels to provide a unified voice and message
• Leverage marketing to drive sales and ROI.
• Establish a disciplined innovation roadmap and portfolio architecture
• Elevate launch governance and cross-functional execution
• Ensure packaging, design, and product positioning support both brand equity and commercial performance
• Accelerate innovation cycles while maintaining quality and brand integrity
• Full ownership of DTC revenue and profitability
• Lead performance marketing, CRM, retention, analytics, and e-commerce operations
• Optimize customer acquisition efficiency and lifetime value
• Strengthen marketplace strategy and digital channel integration
• Build scalable digital infrastructure to support international growth
• Ensure all digital platforms are representative of the brand (.com and .pro)
• Improve marketing efficiency and return on investment
• Strengthen contribution margin and pricing alignment within DTC
• Implement clear KPIs, dashboards, and performance accountability
• Partner closely with Finance and Operations on forecasting and demand planning
• Drive disciplined, data-informed decision-making across the organization

Requirements

• Senior executive commercial experience within premium beauty, professional haircare, or an adjacent consumer category
• Demonstrated success owning and scaling a DTC P&L
• A track record of leading differentiated, industry-relevant brand campaigns
• Experience integrating multi-functional commercial teams within globally distributed businesses
• Strong financial acumen with measurable improvement in margin and marketing efficiency
• The ability to balance creative ambition with operational rigor
• Strategic orientation aligned with long-term enterprise value creation

Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)
• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)t
• Twelve paid holidays
• Paid parental leavet
• Summer Fridays between Memorial Day & Labor Day
• Compensation commensurate with industry standards and your qualifications
• 401(k) with company match
• Monthly technology allowancet
• Eligible for annual discretionary bonust
• Quarterly sample boxes featuring our brands products
• Employee referral program with rewards

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