Head of Events & Field Marketing
About Traversal Traversal is the AI Site Reliability Engineer (SRE) for the enterprise—already trusted by some of the largest companies in the world to troubleshoot, remediate, and even prevent the most complex production incidents. Our mission is to free engineers from endless firefighting and enable them to focus on creative, high-impact work. Our roots remain deeply embedded in AI research, and we’re channeling that scientific rigor and creativity into building the premier AI agent lab for the enterprise. Hence, what we’re proudest of is assembling the most talented yet nicest group of individuals, including researchers from MIT, Harvard, and Berkeley, to world-class engineers from industry: Citadel Securities, Cockroach Labs, Datadog, DE Shaw, ServiceNow, Glean, Perplexity, Pinecone, and more, to take on one of the hardest problems for AI to solve. Without the entire team, none of this would be possible. The Role As the Head of Events & Field Marketing you will own and scale our global events and field marketing programs. This role blends corporate event leadership with pipeline-driving field marketing and is ideal for a hands-on, data-driven marketer who thrives in fast-moving, high-growth environments. You’ll partner closely with Sales and Marketing to elevate the Traversal brand while driving measurable impact on pipeline and revenue.
Responsibilities
- Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs.
- Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution.
- Develop and run field marketing programs that drive opportunity generation and accelerate pipeline in partnership with Sales.
- Collaborate cross-functionally with Product Marketing, Demand Gen, BDR, and Sales to align goals, messaging, and execution.
- Measure, analyze, and report on event and field marketing performance, including pipeline impact and ROI.
- Continuously test, iterate, and improve programs based on performance data and field feedback.
Requirements
- 5+ years of experience in corporate events, field marketing, or integrated B2B marketing at a high-growth technology company.
- Proven experience executing events and programs for technical and executive audiences.
- Experience executing events at developer focused trade shows and/or cloud conferences (AWS, GCP, Azure, etc.).
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset with experience forecasting, measuring, and optimizing program performance.
- Willingness to travel up to 30–40% as programs required.
Nice to Have
- Experience managing a growing team of direction reports, in region
- Hands-on experience with Salesforce, HubSpot, or similar CRM and marketing automation tools
- Building events programs from the ground up
Compensation
We offer competitive compensation, startup equity, health insurance, and additional benefits. The U.S. base salary range for this full-time role is $180,000 - $240,000, plus equity and benefits. Our salary ranges are based on location, level, and role. Individual compensation is determined by experience, skills, and job-related knowledge. Why You Should Join Us We’ll make sure you’re fully supported with health insurance, a great tech setup, flexible time off, and plenty of in-office snacks. We offer competitive salary and equity packages, and take thoughtful consideration with every hire on our small, high-impact team. Working here means owning meaningful parts of the product, having the flexibility to move fast, and learning constantly. This is a place to grow your career, make a real impact, and help define a new category of infrastructure software. Apply tot his job Apply To this Job