Senior Associate, Paid Media Strategy, DIG, Ruder Finn
Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital practice. In this role, you will support the planning, setup, and execution of paid social campaigns across a range of performance-driven client programs, focusing on healthcare and consumer brands.
Responsibilities
- Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more
- Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams
- Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance
- Support building UTM tracking links for integrated campaigns
- Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)
- Support reporting deliverables, data pulls, and reporting insights
- Maintains awareness of industry trends and impact to client & assigned accounts
- Assist in conducting competitive and category-specific research
- Contribute to campaign planning discussions
- Collaborate with cross-functional teams/team members to support integrated campaign execution
- Participate in client meetings and internal status calls, with opportunities to grow client-facing skills
Skills
- 1-2 years of experience in paid social or digital marketing
- Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus
- Working knowledge of GA4 and UTMs a plus
- Strong analytical mindset with proficiency in Microsoft Excel
- Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
- Comfortable managing multiple tasks across accounts in fast-paced environment
- Curious and eager to learn with strong problem-solving skills
- Great energy, and curiosity to do and learn new things to support agency growth and offerings
- Detail-oriented, organized, and dedicated
- Bachelor's degree in marketing, digital/integrated marketing, advertising or related field
Benefits
- Health, Dental, Vision, company paid Life Insurance
- Flexible Spending Account
- 401k (match) plan
- Monthly allowance for cell phone, office equipment, etc.
- Generous PTO policy with paid maternity/paternity leave
- Professional learning and development opportunities
- Workplace flexibility
- On-site and off-site social gatherings
Company Overview