Social Media Specialist

Sparo is a fast-growing, performance-driven marketing agency based in Miami. They are seeking a Social Media Marketing Specialist to manage social media for multiple client accounts, create and execute content, engage with communities, and collaborate with internal teams.

Responsibilities

• Plan, create, and execute high-quality social media content aligned with brand voice, client goals, and Sparo standards
• Write strong, on-brand copy for posts, reels, stories, and campaigns
• Create and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other platforms
• Design simple graphics and visual assets using Canva or similar tools
• Build and manage editorial calendars, ensuring content is delivered on time and at a high level
• Participate in and contribute to on-site content shoots, including capturing behind-the-scenes footage
• Support the development and execution of social media strategies across 4–6 client accounts
• Track trends, platform updates, and cultural moments—and apply them thoughtfully to client content
• Analyze performance metrics and provide insights to improve content, engagement, and results
• Manage community engagement across social platforms (comments, DMs, interactions) in a timely, brand-appropriate way
• Assist with identifying, coordinating, and managing influencer partnerships and deliverables
• Collaborate closely with account managers, creatives, and the broader social team
• Manage tasks, deadlines, and priorities independently
• Support and help mentor social media interns
• Participate in internal strategy sessions and client meetings as needed

Skills

• 1–3 years of professional experience in social media marketing, content creation, or digital marketing
• Prior agency experience (full-time or internship) strongly preferred
• Bachelor's degree in Marketing, Communications, Digital Media, or related field—or equivalent experience
• Hands-on experience creating short-form video content for brands (not just personal accounts)
• Strong working knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest
• Experience using tools like Canva, CapCut, and basic video editing software
• Ability to leverage AI tools to streamline workflows (captions, calendars, briefs, etc.)
• Excellent writing, communication, and organizational skills
• Strong attention to detail and time management
• Comfortable working in a hybrid environment and managing multiple priorities independently

Benefits

• Hybrid work environment (on-site for ~3–4 client shoots per month)
• Monthly healthcare stipend
• Generous PTO policy
• Professional development and growth opportunities
• Supportive, high-performing team with room for advancement

Company Overview