Marketing Analyst (3+ Month Contract)

About the position This is an initial 3-month contract with the potential for extension based on business needs and individual impact. This role is designed for someone who can quickly step in, contribute, and drive meaningful results. Job Purpose: To empower Double Good’s marketing efforts by transforming marketing data into actionable insights. The Marketing Data Analyst synthesizes data from multiple sources including web analytics, CRM platforms, paid media partners, and campaign metrics to evaluate performance, guide strategy, optimize campaigns, and maximize ROI. Double Good is highly experiment driven and this person should feel comfortable advising on experiment set up, analyzing experiment data, and communicating results to senior leadership. Scope and Range: Supports marketing and growth across campaigns, channels, and customer segments at all stages of the funnel. Collaborates with the central data function to ensure metrics are clearly defined and all data needed is accessible. Operates independently on data collection, cleaning, analysis, and visualization to translate insights into action. Ensures consistent measurement standards and best practices in reporting across the organization.

Responsibilities

• Data Collection & Integration: Aggregate data from web analytics, social media, CRM tools, email, and paid advertising platforms to ensure the right data is accessible, accurate, and updated.
• Cross-Functional Collaboration: Work hand in hand with our central Data team to communicate new pipelines, data structures, tables, and feeds needed to properly analyze marketing campaigns.
• Analysis & Insights: Use descriptive, diagnostic, predictive analytics to uncover trends, optimize campaign performance, and model ROI. Must be comfortable with translating a marketing question into an actionable analytics plan.
• Segmentation & Testing: Identify customer segments and support A/B testing by helping structure experiments to ensure statistical significance is reached, refine targeting, and influence channel strategy.
• Visualization & Reporting: Build dashboards and reports (Looker, Tableau) to convey insights clearly to marketing and leadership teams
• Campaign Optimization: Recommend adjustments to improve performance, such as shifting budget, refining targeting, or creative learnings.
• Trend Monitoring: Stay up-to-date with marketing analytics tools and industry best practices to continually enhance data capabilities. Must be innately curious and always learning to keep up with latest data and AI trends.
• Standards & Governance: Help define, enforce, and document measurement frameworks and analytics processes across campaigns.

Requirements

• 3+ years of experience in marketing analytics, data analysis, or a similar role
• Must have at least 1 year experience supporting marketing teams across paid channels, email channels, and cross-channel experimentation
• Experience with testing methodologies (e.g., A/B testing), marketing attribution, and segmentation is a strong plus.
• Proficient in SQL and relational databases for data querying and manipulation
• Familiarity with Python or R for advanced analysis and modeling
• Expertise in attribution frameworks and experience transitioning from last click to multi-touch attribution models
• Must be able to manage cross-channel efforts through UTM codes and advances in tracking and attribution technologies
• Strong skills in Excel, Looker, and Tableau
• Understanding of marketing concepts including segmentation, campaign performance metrics, ROI, attribution modeling, and channel optimization
• Ability to conduct descriptive, diagnostic, predictive, and prescriptive analytics
• Strong critical thinking, hypothesis formulation, and data storytelling capabilities
• Excellent verbal and written communication; adept at presenting complex findings in compelling narratives to cross-functional peers and leadership
• Proven ability to collaborate with cross-functional teams and influence decisions.
• Strong organizational skills and meticulous attention to data accuracy and reporting standards.
• A data-driven mindset with curiosity about performance drivers and how to improve outcomes continuously.
• Bachelor’s degree in Analytics, Statistics, Mathematics, Computer Science, Economics, Marketing Analytics, or a related quantitative field
• This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.

Benefits

• Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs.
• We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).

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