Lead, Marketing Operations
As Lead — Marketing Operations, you will be the analytical and operational nerve centre of Sprinto’s Marketing function. You will own the systems, data, and insights that help our marketing leadership make faster and better decisions — turning pipeline signals into strategy, spend into provable ROI, and weekly data into a coherent growth narrative.
This role is for you if
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You have lived inside a high-velocity SMB marketing engine and know how the chaos works
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You love data — not just reporting it, but interrogating it until it tells you something useful
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You want to own the operating rhythm of a marketing org, not just support it
As Lead — Marketing Operations, you will be the analytical and operational nerve centre of Sprinto’s Marketing function. You will own the systems, data, and insights that help our marketing leadership make faster and better decisions — turning pipeline signals into strategy, spend into provable ROI, and weekly data into a coherent growth narrative.
This role is for you if
-
You have lived inside a high-velocity SMB marketing engine and know how the chaos works
-
You love data — not just reporting it, but interrogating it until it tells you something useful
-
You want to own the operating rhythm of a marketing org, not just support it
1. Business Reviews & Performance Intelligence
Lead Weekly and Monthly Business Reviews end-to-end, from data synthesis to leadership narratives
Build dashboards that surface leading indicators and enable proactive decision-making
Translate complex, multi-source data into clear insights and serve as the single source of truth for marketing performance across channels and segments
2. Marketing Spend Accountability
Maintain a real-time view of marketing spend vs. budget across paid and organic channels
Build standardised reporting that connects spend to pipeline and revenue impact
Identify inefficiencies and drive data-backed budget reallocation in partnership with Finance
3. Revenue & Demo Attribution
Own and refine attribution models (multi-touch, first-touch, revenue-weighted)
Build and maintain ROI frameworks for demo and revenue attribution across channels
Partner with Sales and RevOps to align on pipeline definitions and surface actionable attribution insights
4. Forecasting & Planning
Own and improve marketing forecasting models linking spend, conversion, and pipeline outcomes
Run forecast vs. actual reviews with structured root-cause analysis
Partner with Marketing leadership to scenario-model plans and stress-test assumptions
We’re looking for a sharp, structured operator who has worked inside a fast-scaling SaaS marketing engine — someone who defaults to data and communicates with clarity across levels.
Experience: 3–5 years in Marketing Operations at a growth-stage SaaS company (Series B+ preferred)
SMB Expertise: Experience in high-volume SMB environments; strong understanding of CAC efficiency and buying behaviour
Analytical Depth: Strong problem-solving ability; can diagnose funnel issues and trace root causes independently
Excel & BI Tools: Advanced Excel/Sheets; experience with BI tools (Looker, Tableau, Power BI); SQL is a plus
AI Fluency: Actively uses AI tools (ChatGPT, Claude, Copilot, etc.) to accelerate MarkOps workflows
Stakeholder Management: Proven ability to align Marketing, Sales, RevOps, and Finance using data
Communication: Strong written and verbal skills; able to simplify complexity and communicate with leadership